Baking & Snack - November 2019 - 107

SPECIAL REPORT
Meeting Preview

Europain adds interactive
elements to the 2020 show.
by Brian Amick

Europain, one of the largest events in Europe for bakery
and pastry professionals, pursues stage expansion to meet
its aim of offering a tradeshow focused on the broad spectrum of the industry and how innovative ideas can serve as
inspiration for all actors in the sector.
Europain will be held Jan. 11-14, 2020, at the Paris Porte
de Versailles venue in France for the first time. Located in
the heart of Paris, the venue will make it easier for visitors
and exhibitors to access the show.
Another new feature is a free service, Europain Business
Meetings, which are prearranged through a dedicated
e-platform. The tailored conferences aim to generate new
contacts and set the basis for future collaborations.
An expert advice hub will give visitors access to entrepreneurs, company creators, independent artisans and networks to answer questions regarding legal aspects, finance,
design, arrangement, business audit and more. A Brand
Chains hub will connect professionals looking for turnkey
business solutions with major bakery franchises, while a
start-ups hub will offer an exhaustive set of digital solutions
and food tech innovations.
The Bakery of the Future is another new aspect of
Europain. Proposed in cooperation with Le Cordon Bleu
school of catering and designed by Sylvie Amar & Partners,
this concept is a fully operational pop-up bakery. It is a
place for manufacturing, eating and selling that will stage
innovations to revolutionize the bakery of tomorrow in
real-life conditions. It also will feature an area where visitors can buy products to go.
Set in an actual baking room, the Bakery & Snacking

Stage will feature demonstrations and concrete solutions
designed to help professionals make the most of new opportunities to develop their business.
The Sweet Creations stage will welcome top pastry chefs, as well as chocolate and ice cream specialists
who will offer a series of demos in which they will share
their techniques and recipes, adapted to suit constantly
changing consumer habits.
Europain will host two contests and bring together the
best representatives in their trades from around the world.
The Coupe Europe de la Pâtisserie will take place in
the heart of Paris for the first time since its creation. The
pastry competition, taking place Jan. 12, will feature eight
teams that will draw on their best skills and talents to win
a ticket for the world grand finale to be held Jan. 24, 2021,
as part of the Sirha Lyon trade fair.
The Coupe du Monde de la Boulangerie puts bread of
the world under the spotlight. From Jan. 11-14, 12 teams
composed of three members, among the best in the world
in their trade, will compete in four tests: baguette and
breads of the world, sweet viennoiseries, artistic creation,
and gourmet baking.
The participating teams are the winners of the regional preselection rounds that were held in the five major
zones of the world: Europe, Middle East, Africa, Asia,
and North America. The South Korea team was the winner of the previous edition of the Coupe du Monde de la
Boulangerie in 2016.
Editor's Note: Brian Amick is the digital media editor for
bake magazine, a Sosland Publishing publication.

Bakery operations of all
sizes can experience
on-floor demonstrations
during the biennial show.
Europain

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