Baking & Snack - August 2020 - 22

CBD

Snack bars containing
CBD also offer betterfor-you ingredients
like protein.
ZBD Health

The CBD craze gained momentum in 2018 when
FDA removed hemp-derived oils from the Controlled
Substances Act. However, it remains illegal to introduce
food containing added CBD into interstate commerce
or to market CBD as a dietary supplement. The uncertainty surrounding CBD, despite its popularity, creates a
confusing marketplace that leaves consumers subject to
inconsistent supply.
"Current appeal may be partially driven by these illicit connotations, but we see CBD's actual medical
uses as strong engines for long-term future mainstream
growth," Ms. Abbott said. "We are not yet seeing national
brands incorporating CBD into baked goods; however,
local and independent bakeries are embracing the trend.
As with other food and wellness trends, it's often the
independent operators who engage and introduce consumers to new formats, flavors and wellness modalities."
Ms. Abbott argued that until all parts of the cannabis plant are federally recognized as legal, these products
will remain relegated to state-controlled dispensaries or
CBD stores.

Formula and function
One of the states to legalize CBD in food is Florida. To
sell or manufacture CBD foods, companies must be li-

censed with the state. Glenn Family Bakery, Sarasota,
Fla., is a licensed company that sells CBD baked goods
through www.CBDBakesSweets.com. It sells its branded
products to CBD stores, farmers markets and coffee
shops in Florida and distributes them to Connecticut,
Colorado and Indiana. The bakery also makes private
label products as a wholesale alternative. Transparency
is key in everything the company does.
"All of our certifications are posted online," said Lisa
Glenn, who owns and operates Glenn Family Bakery
with her husband, John. "Or if any shops need our
Certification of Analysis, we send it to them so they have
it on file."
The certification documents the tested quality of the
CBD and proves it came from a reliable supplier. For the
bakery, taste is also paramount.
To get its line of 25 mg CBD bars, cookies, brownies
and other baked goods to taste right, the Glenns had to
do some research. Hemp extract has a strong taste, and
certain CBD oils, they found, didn't hold up to the high
temperatures of the oven. The CBD molecules would
break down, limiting efficacy in the final product.

"TODAY, DIVERSE
CANNABINOID PRODUCTS
ARE STORMING INTO
THE VANGUARD OF
CONTEMPORARY HEALTH
AND WELLNESS CULTURE."
Melissa Abbott, The Hartman Group

So, Glenn Family Bakery opted to avoid CBD oil in
favor of an isolate powder that mixes into the formula
just like baking soda or baking powder. Because it's an
isolate, there are no negative effects on the taste or texture of the final product. And they can use the family's
standard recipe.
"We ended up going with the powder because it re-

2019 CBD DOLLAR SALES
OTHER EDIBLES CBD OVERALL MARKET SALES
OVERALL CBD
(BAKED GOODS)
TO REACH
US CBD 2019: $90.5 MILLION PROJECTED
$24.3 BILLION BY 2025
MARKET: 2018: $37.9 MILLION
OTHER EDIBLES PROJECTED TO
REACH $593 MILLION

$4.1 BILLION
Brightfield Group

22 Baking & Snack August 2020 / www.bakingbusiness.com

http://www.CBDBakesSweets.com http://www.bakingbusiness.com

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