Baking & Snack - April 2021 - 83

EQUIPMENT
Sustainable Packaging

small steps toward

SUSTAINABILITY
Going green is not an all-or-nothing proposition as bakeries
have several ways to improve their environmental footprint.
by Michelle Smith

S

Sustainability is an industry buzzword that has grown
more important with each passing year. Major companies
set green initiative goals, and consumers are willing to put
their purchasing power behind protecting the planet.
Even in the midst of the pandemic when safety is paramount, 82% of Americans said they were still concerned
about the environment, a Consumer Brands Association
survey found. And two-thirds of people choose to purchase goods and services based on their environmental
friendliness, according to a 2020 Capgemini survey.
" Investment in greener technology is quickly becoming a necessity as consumers increasingly base their
purchasing decisions on sustainability as much as price
and satisfaction, " said Anurag Mitra, product marketing
manager (packaging) at TNA.
CPG companies, including many bakeries, have recognized the need to set and reach sustainability goals in
packaging. For instance, Conagra Brands Inc., Chicago,
plans to convert all its plastic packaging to renewable,

recyclable or compostable packaging by 2025. And
Bimbo Bakeries USA, Horsham, Pa., has set a goal of
100% sustainable packaging by 2025, too.
Finding ways to reduce packaging can be a conundrum for bakers who strive to produce the highest quality foods. They want to keep their products safe while
also responding to environmental concerns.
The goals are not mutually exclusive but trying to
serve both creates challenges.
" Especially in the bakery space, the purpose of plastic
is to keep oxygen out, " said Bill Kehrli, vice president,
sales and marketing, Cavanna Packaging USA. " When
you have something sustainable or biodegradable, by nature it's porous. It allows the oxygen in. "
But bakers don't have to solve every problem or embrace every green solution. There are several ways to
make incremental improvements.
" The No. 1 thing is to make consumers aware of the
steps you're taking, " said Jorge Izquierdo, vice president

Proper maintenance
and training
on packaging
equipment helps
reduce waste.
TNA

www.bakingbusiness.com / April 2021 Baking & Snack 83



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Baking & Snack - April 2021

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