Baking & Snack - April 2023 - 26

FANTASY COOKIE CO.
" WE'RE JUST THE RIGHT
SIZE BECAUSE WE'RE
NOT A MEGA BAKERY
WITH 300-FOOT OVENS,
BUT AT THE SAME TIME,
WE'RE NOT A RACK
OVEN BAKERY. "
Russ Case, Fantasy Cookie Co.
plained. " We don't warehouse or ship product. It's free
on board from our dock. Customer pickups occur within
24 to 48 hours from production. "
What sets the company apart, he added, is Fantasy
Cookie's transparency and its open-book pricing policy.
" Our customers know what we're paying for all ingredients
and packaging materials, " Mr. Case noted. " If
commodities are going up, as they did earlier last year,
or down as they did toward the end of last year, we adjust
accordingly each quarter. "
Fantasy Cookie then charges a " toll, " which is the annual
price for labor, overhead and profit, and allows the
company to remain financially strong.
" The toll is pretty standard for co-manufacturing, but
because we share pricing with our customers, it takes all
of the guesswork out of the process, " he said. " We've had
situations showing that we're paying 75 cents a pound
for an ingredient, and our customer says, 'If you buy it
from this vendor, you can get it for 60 cents a pound.'
We'll then buy it from their suppliers.
" It's really given us a good lane to get into co-packing
in a big way, and that's why we expanded our co-pack
customer base so dramatically over the past three years, "
he continued. " The bottom line is our toll stays the same
so we're protecting our margin, which all of our customers
understand because they want a co-manufacturer
that's financially healthy. "
Quality flour begins with quality wheat. Our mills are located in
America's Heartland. We use locally-grown wheat. Wheat grown by
people we know and trust.
For over 138 years, we have shared community with local farmers.
We have partnered with them to constantly improve wheat production
and quality, through intensive management and sustainable practices.
because every
kernel matters.
siemermilling.com
217.857.3131
TEUTOPOLIS, IL | HOPKINSVILLE, KY | WEST HARRISON, IN
26 Baking & Snack April 2023 / www.bakingbusiness.com

http://www.siemermilling.com

Baking & Snack - April 2023

Table of Contents for the Digital Edition of Baking & Snack - April 2023

Baking & Snack - April 2023 - Intro
Baking & Snack - April 2023 - 1
Baking & Snack - April 2023 - 2
Baking & Snack - April 2023 - 3
Baking & Snack - April 2023 - 4
Baking & Snack - April 2023 - 5
Baking & Snack - April 2023 - 6
Baking & Snack - April 2023 - 7
Baking & Snack - April 2023 - 8
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