Baking & Snack - April 2023 - 32
FANTASY COOKIE CO.
Top: In-store bakery tubs filled with graham crackers are
heat sealed in plastic to make them tamper-proof.
Bottom: Because it co-packs, Fantasy Cookie needs a flexible
semi-automated packaging department.
For instance, the animal crackers tumbled off the cooling
conveyor into tubs, then were manually transferred
to a bucket conveyor to a scale system and VFFS bagging
prior to cartoning. The graham crackers were loaded
into ISB tubs that pass through a shrink tunnel that seals
the lids for tamper-proofing. The bakery can also wheel
in horizontal form/fill/seal machines for individually
wrapping bars or packs of cookies.
Afterward, the products pass through metal detectors
or the X-raying of products in metallic film bags. The
packages are then manually case packed and palletized
before receiving shrinkwrapping before shipping. As a
part of its food safety program, Mr. Cobb noted, samples
of each lot of product are warehoused for up to a year for
quality assurance purposes.
Seeking future growth potential
With operating efficiencies in place and new capacity
coming aboard, Fantasy Cookie has been pursuing more
new business opportunities than in the past.
" Matt has been on a tear for the last few months, " Mr.
Case said. " Before we were near capacity, but now that
we have everything in line, we had to get everything going
again as far as sales. "
To sustain the momentum, Mr. Rivera said, the company
is investing in training, especially in the recently
reorganized maintenance department, where technicians
and machinists receive additional online video
training every three weeks.
To comply with security requirements, the company
has also installed a comprehensive camera and video
surveillance system both inside and outside of the bakery.
In addition to protecting the bakery and its employees,
Mr. Rivera noted, the system allows operations to
monitor production and identify areas for additional
training and improvement.
Overall, Mr. Case said, Fantasy Cookie has come a
long way in a short time to solidify its niche and bolster
its position in the co-manufacturing arena.
" Now we're a commercial artisan bakery with standard
operating procedures and a very disciplined approach
to the business. We have experts throughout the
company to serve our customers on a highly professional
level, " he explained.
That's how Fantasy Cookie offers a Goldilocks sce*
32
Baking & Snack April 2023 / www.bakingbusiness.com
nario that feels just right for emerging and private label
brands searching for a mid-sized co-manufacturer to
create a little magic in the marketplace.
*
http://www.bakingbusiness.com
Baking & Snack - April 2023
Table of Contents for the Digital Edition of Baking & Snack - April 2023
Baking & Snack - April 2023 - Intro
Baking & Snack - April 2023 - 1
Baking & Snack - April 2023 - 2
Baking & Snack - April 2023 - 3
Baking & Snack - April 2023 - 4
Baking & Snack - April 2023 - 5
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