Baking & Snack - August 2021 - 114

NEW PRODUCT SPOTLIGHT
MAKING RYE
RIGHTEOUS
Dave's Killer Bread offers a fresh take on the classic marbled bread.
Righteous Rye packs
a killer punch of
unique flavor, texture
and nutrients that
goes beyond oldschool
rye.
Dave's Killer Bread
D
Dave's Killer Bread loves to push the boundaries of
bread, offering loaves packed with 21 whole grains and
seeds, using quinoa for an extra crunch or adding sweetness
with organic fruit juice. The newest loaf from the
Thomasville, Ga.-based Flowers Foods' brand, a bold
new take on old-school rye, offers a signature taste and
texture that differentiates itself from other rye options.
" Righteous Rye, like all Dave's Killer Bread products,
packs as much flavor punch into every bite as possible, "
said Cristina Watson, brand manager, Dave's Killer
Bread. " Naturally, the stars of the show are rye flour
and caraway seeds - the traditional ingredients found
in rye bread. We add in a touch of sweetness, a pinch
of saltiness and even a hint of wheat flavors to accent.
The trick is making sure all ingredients complement
each other perfectly for a uniquely Dave's Killer Bread
rye experience. "
These traditional ingredients include caraway, flax
and poppy, creating a flavor balance of distinct rye notes
with a sweetness that consumers love, Ms. Watson said.
But Dave's Killer Bread adds a unique crunch to its crust
with a sprinkle of quinoa atop its loaves, along with other
seeds, creating a balance of texture and softness.
" We have used quinoa in other Dave's Killer Bread
varieties for years, including our best-selling loaf, 21
Whole Grains and Seeds, " Ms. Watson said. " It was a
114 Baking & Snack August 2021 / www.bakingbusiness.com
natural addition to our new rye bread. In addition to being
a 'super food,' quinoa is great for adding crunch as
well as a unique visual appeal, especially as a topping on
a dark-crusted loaf like our Righteous Rye. "
Visual impact was an important goal for the new rye
loaf, Ms. Watson said, but getting that distinctive marbled
dough effect required production adjustments.
" Marbling the dough was the answer, " Ms. Watson
said. " Our talented team was able to do just that without
any new equipment or incremental costs. "
Just like every other Dave's Killer Bread product,
Righteous Rye is USDA-certified organic and Non-GMO
Project verified. Though the brand's certifications and product
textures are something its consumers have come to expect,
Dave's Killer Bread is always looking for ways to offer
something unique to the bread aisle, Ms. Watson said.
" People are at the heart of every innovation we do, "
Ms. Watson said. " We studied popular and traditional
rye breads in the category. We came up with our own
unique spin on a rye loaf that would offer the taste
consumers expect. Naturally, we bake our rye with the
organic whole grains and killer texture they love from
Dave's Killer Bread. "
Righteous Rye is available at grocers nationwide for a
suggested retail price of $5.99.
- Makayla Nicholis
http://www.bakingbusiness.com
Baking & Snack - August 2021

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