trends snapshot 3 FLAVOR TRENDS TO WATCH IN * Latin American * Floral and botanical * Fusion Tastewise 2023 RISING POPULARITY 42% Cypress Research of retail bakeries now carry croissants - a higher percentage than donuts or bagels. GUT INSTINCT Gut health is the third most commonly sought-after health benefit among Americans. IFIC KID'S STUFF 46% of US consumers like desserts that remind them of their childhood. T. Hasegawa a matter of trust 84% SmartLabel 14 Baking & Snack February 2023 / www.bakingbusiness.com of consumers trust brands more if provided access to complete and easily understandable definitions for all ingredients. ©Joshua Resnick, 5ph, Vaaseenaa,Tbralnina, Kube, Bit24, Kristoffer Tripplaar-stock.adobe.comhttp://www.bakingbusiness.com