Baking & Snack - February 2022 - 114

NEW PRODUCT SPOTLIGHT
LET THE
Fiesta
BEGIN
Chi-Chi's expands its tortilla line with new street taco tortillas.
Chi-Chi's introduces
Street Taco Style
Tortillas.
Chi-Chi's
M
MegaMex Foods LLC, the maker of Chi-Chi's brand,
Orange, Calif., expanded its tortilla line with the launch
of Chi-Chi's Street Taco Style Tortillas.
" The new Chi-Chi's Street Taco Style Tortillas offer
the versatility and deliciousness of the beloved Chi-Chi's
Flour Tortillas but in a smaller, compact format, " said
Selena Husted, associate brand manager of Chi-Chi's.
Whether it's celebrating Taco Tuesday or Cinco de
Mayo, Chi-Chi's Taco Style Tortillas are great for experimenting
with recipes like puffy tacos, quesadilla burgers
and steak street tacos to sweet recipes like strawberry
cheesecake dessert tacos.
The brand's website, www.salsa.com/chi-chis, and social
media accounts offer consumers recipe ideas as well
as where to find the new tortillas and its salsas and dips,
chiles and mixes, and chips.
" The small yet soft tortillas are perfect for family-favorite
recipes, such as mini tacos, taco cups, quesadillas
or even hand-held pizzas, " Ms. Husted said.
The Chi-Chi's Street Taco Style Tortillas are ideal for
consumers who are looking for easy, convenient and
perfectly portioned food options. According to Mintel,
Mexican cuisine consumption overshadows others as
Generation X and millennials are driving food exploration.
With Taco Tuesday becoming a weekly menu staple
for many, the street taco in particular has become a
crowd favorite.
Because each flour tortilla is only 4.5 inches in diameter,
they make a great option for health-conscious indi114
Baking & Snack February 2022 / www.bakingbusiness.com
viduals who want to enjoy tacos but in a smaller portion
size. These tortillas are 160 calories per serving compared
to traditional tortillas that typically contain higher
calorie counts.
Chi-Chi's was originally a Mexican restaurant just
south of the Canadian border in Minnesota that grew to
be a nationwide restaurant chain. Today, the Chi-Chi's
restaurants are no longer in business, but meals and
products are still available for purchase at retail stores.
The brand makes salsas, dips, tortillas,
tortilla chips,
chiles and mixes.
MegaMex Foods LLC is a Mexican food company
focused on using authentic ingredients and owns other
brands aside from Chi-Chi's, including Wholly, La
Victoria, Herdez, Emabasa, Doña Maria, Búfalo and
Don Miguel. It was founded by Herdez del Fuerte and
Hormel foods.
" Adding to its salsa, chips and tortilla product lines,
Chi-Chi's has a wide variety of items to help consumers
enjoy taco night and provides that 'fresh off the grill'
taste, " Ms. Husted said.
The new Chi-Chi's Street Taco Style Tortillas join the
existing line of Chi-Chi's tortillas, including Taco Style,
Fajita Style, Burrito Style and Foldables, giving consumers
more variety.
They are distributed in a pack of 10 tortillas with a
suggested retail price of $1.59 and are available at major
supermarkets in the eastern United States.
- Taryn Parker
http://www.salsa.com/chi-chis http://www.bakingbusiness.com
Baking & Snack - February 2022

Table of Contents for the Digital Edition of Baking & Snack - February 2022
