Baking & Snack - July 2022 - 114

NEW PRODUCT SPOTLIGHT
Loaded for
Kodiak Cakes expands its line of baked
snacks with Thin and Crispy cookies.
Kodiak Cakes'
Thin and Crispy
cookies are
made with 100%
whole grains.
Kodiak Cakes
W
With a growing snack line that includes granola bars and
graham cracker bites, Park City, Utah-based Kodiak Cakes
recently expanded its product portfolio with the launch
of Thin and Crispy cookies. The baked good - available
in Chocolate Chip, Chocolate Chip Walnut and Oatmeal
Raisin flavors - is made with 100% whole grains. Each variety
contains 5 grams of protein per serving.
" Kodiak Thin and Crispy cookies are a better-for-you alternative
to your typical dessert treat, " said Brandon Porras,
vice president of marketing, Kodiak Cakes. " These cookies
sit in an interesting spot in the category. There are super
high protein cookies that in our opinion do not have the
greatest taste, and then there are white flour/no added benefit
cookies that people love the taste of but feel awful about
eating. We really tried to add just the right level of nutrients
to feel a little better about that cookie while not sacrificing
taste at all. "
The cookies are a natural extension of Kodiak's snack
brand, which includes a half dozen chewy and crunchy granola
bar varieties and three flavors of graham cracker bites.
The company also produces numerous baking mixes for
protein balls, muffins and cakes.
" Kodiak is constantly working on multiple category innovations
at a time in the breakfast and snacking space, "
Mr. Porras explained. " We already have products in the
cookie/cracker aisle with our Bear Bite snacks, and our
buyers were looking for us to expand our offerings. Kodiak
Thin and Crispy cookies were a natural next step for the
114 Baking & Snack July 2022 / www.bakingbusiness.com
brand as we focus on expanding the company's signature
recipes into the dessert category. Thin and Crispy complements
Kodiak's existing products by continuing to make it
easier for consumers to access better-for-you alternatives. "
The Thin and Crispy cookies reflect the company's push
to produce snack products that promote a healthy diet.
" In the past decade, consumers have really started to
read nutrition labels and focus on what ingredients they're
putting in their bodies, " Mr. Porras said. " Whole grains and
high proteins are the basis of a healthy diet. Consumers are
realizing that when they make even small changes, there
is a direct correlation to how they feel. Kodiak Thin and
Crispy cookies meet that demand by offering better-foryou
but still delicious options in the snack aisle. "
A portion of the company's profits goes toward Kodiak's
conservation efforts. For example, the company recently
sponsored a trail race that raised $10,000 to help preserve
Utah's Bonanza Flat, a 1,350-acre area of undeveloped
backcountry in the Wasatch Mountains.
" At Kodiak, our connection to the wild runs deep, " Mr.
Porras said. " We want to do our part to preserve our playground,
maintain vibrant ecosystems and keep it wild for
future generations. "
A 6.3-oz bag of Kodiak Thin and Crispy cookies is available
on the company's website, www.kodiakcakes.com, and
can be purchased at Kroger and Stop & Shop stores nationwide
for a suggested retail price of $4.99.
- Keith Moore
http://www.bakingbusiness.com
Baking & Snack - July 2022

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