trends snapshot EMERGING FLAVORS FOR SWEETS COOKIE BUTTER SRIRACHA TANGERINE POMEGRANATE KEY LIME BASIL MELON CARDAMOM MEYER LEMON ACAI BACON PEAR HIBISCUS COTTON CANDY TURMERIC GRAHAM CRACKER MATCHA BLACK CHERRY ROSE BROWN BUTTER Kerry EMERGING CONSUMER TRENDS IN 'BETTER FOR YOU' BAKERY Consumers reported that these claims will positively impact their bakery purchase decisions: 33% all natural 26% non-GMO 30% high in fiber and protein 24% artisan-style 25% made sustainably " Bakeology Report, " Weston Foods MIND & BODY 78% Mintel Innova Market Insights of US consumers say eating healthy is important for their emotional wellbeing. THE CAKE VS. BREAD SPLIT A total of 44% of consumers say that they would experiment with flavor choices in cake vs. 33% in bread. www.bakingandsnack.com / June 2021 Baking & Snack 13 SEASONINGS TO SERVE Flavor forecast shows four categories of upcoming trends in seasonings: PLANTS PUSHING BOUNDARIES: vegetables, fruit and botanicals in sweet and savory food HUMBLE NOSH: approachable, nostalgic and globally inspired flavors UNDERWATER, UNDER-DISCOVERED: coastal flavors to the kitchen PHYSIOLOGICAL EATING: ingredients and flavors that support mind-body balance McCormick Flavor Forecast 21st Editionhttp://www.bakingandsnack.com