Baking & Snack - June 2021 - 18

NEW IN-STORE BAKERY
CraftMark Bakery
recently launched
Thaw & Sell Cookie
Bites, which are
mini cookies sold in
tamper-evident tubs.
CraftMark Bakery
" What Americans learned during the pandemic
was that we can cook at home, and it is
a cost savings, " Ms. Parker said. " And [packaged]
baked goods increased because of those at-home
lunches and because we're working from home or we're
still seeing about 45% of school-age children who are
having school at home. "
In the perimeter, it's a bit more complicated. In March
2021, for instance, sales of bread were down 14.3% from
March 2020 peak-pandemic levels. However, this year's
of online grocery
shoppers believe
they will continue to shop
online at similar rates after
being vaccinated.
IDDBA COVID-19 Impact Report, April 14, 2021
Partners new
All-American brand
offers homestyle
crackers in a retro,
nostalgic package.
Partners Crackers
in-store bakery bread sales are up 9.3% compared with
March 2019. This growth indicates that perimeter bread
sales are now significantly higher than their historic,
pre-pandemic norms.
On the flipside, sales of indulgent desserts soared in
March 2021 compared with last year because everyone
hunkered down, resulting in smaller gatherings. For example,
sales of in-store bakery pies climbed 5.7%, and
cake sales jumped 17% as more households bought desserts
this March compared with last year.
But on a more historical basis, this year's pie sales
fell 3.2% compared with March 2019, which indicates
that more people are getting together as the reopening
continues, but still not as much as they did in the past.
Meanwhile, IDDBA reported, cake sales rose 6%, partly
because the Easter holiday was earlier this year.
Ms. Parker pointed to several other growth categories,
such as bars, brownies and squares.
" When you are at home more and want to put something
on the counter so throughout the week you can
snack just a little bit, the brownies, squares and bars
category did extremely well in that perimeter bakery, "
she said. " You often see these items cut into smaller
portions. "
Breakfast croissants and pastries are also selling well
- climbing double digits since 2019 levels - as these
clamshell-packaged baked goods replaced the coffee
shop stop on the way to work.
" Many of us are sitting at our desks now working from
home, " Ms. Parker observed. " That pastry, Danish and
coffee cake, especially in a small, single-serve portion or
a multi-cut portion that can last throughout the week,
[provides] a really strong opportunity for growth. "
In an uneven recovery with high unemployment and
government-based pandemic assistance eventually waning,
shoppers will view value in more ways than one.
" The economic fallout from the pandemic is uneven
and will be felt in some areas more than others, " said Liz
Rayo, senior vice president of marketing and innovation
for CraftMark Bakery. " Consumers are likely to be
guarding their wallets, but they're also going to define
what 'value' means to them - placing emphasis on convenience,
quality and other attributes.
" After a year of the pandemic and comfort food indulgence,
consumers are now shifting to a more balanced
and better-for-you eating approach, " Ms. Rayo added.
" While they still want to indulge, it will be with wholesome,
authentic foods with clean labels, possibly organic,
GMO-free and more. "
To leverage against these trends, the Indianapolisbased
producer of cookies, muffin batters, ready-to-eat
18 Baking & Snack June 2021 / www.bakingbusiness.com
http://www.bakingbusiness.com

Baking & Snack - June 2021

Table of Contents for the Digital Edition of Baking & Snack - June 2021

Baking & Snack - June 2021 - Intro
Baking & Snack - June 2021 - 1
Baking & Snack - June 2021 - 2
Baking & Snack - June 2021 - 3
Baking & Snack - June 2021 - 4
Baking & Snack - June 2021 - 5
Baking & Snack - June 2021 - 6
Baking & Snack - June 2021 - 7
Baking & Snack - June 2021 - 8
Baking & Snack - June 2021 - 9
Baking & Snack - June 2021 - 10
Baking & Snack - June 2021 - 11
Baking & Snack - June 2021 - 12
Baking & Snack - June 2021 - 13
Baking & Snack - June 2021 - 14
Baking & Snack - June 2021 - 15
Baking & Snack - June 2021 - 16
Baking & Snack - June 2021 - 17
Baking & Snack - June 2021 - 18
Baking & Snack - June 2021 - VDG - 1
Baking & Snack - June 2021 - VDG - 2
Baking & Snack - June 2021 - 19
Baking & Snack - June 2021 - 20
Baking & Snack - June 2021 - 21
Baking & Snack - June 2021 - 22
Baking & Snack - June 2021 - 23
Baking & Snack - June 2021 - 24
Baking & Snack - June 2021 - 25
Baking & Snack - June 2021 - 26
Baking & Snack - June 2021 - 27
Baking & Snack - June 2021 - 28
Baking & Snack - June 2021 - 29
Baking & Snack - June 2021 - 30
Baking & Snack - June 2021 - 31
Baking & Snack - June 2021 - 32
Baking & Snack - June 2021 - 33
Baking & Snack - June 2021 - 34
Baking & Snack - June 2021 - 35
Baking & Snack - June 2021 - 36
Baking & Snack - June 2021 - 37
Baking & Snack - June 2021 - 38
Baking & Snack - June 2021 - 39
Baking & Snack - June 2021 - 40
Baking & Snack - June 2021 - 41
Baking & Snack - June 2021 - 42
Baking & Snack - June 2021 - 43
Baking & Snack - June 2021 - 44
Baking & Snack - June 2021 - 45
Baking & Snack - June 2021 - 46
Baking & Snack - June 2021 - 47
Baking & Snack - June 2021 - 48
Baking & Snack - June 2021 - 49
Baking & Snack - June 2021 - 50
Baking & Snack - June 2021 - 51
Baking & Snack - June 2021 - 52
Baking & Snack - June 2021 - 53
Baking & Snack - June 2021 - 54
Baking & Snack - June 2021 - 55
Baking & Snack - June 2021 - 56
Baking & Snack - June 2021 - 57
Baking & Snack - June 2021 - 58
Baking & Snack - June 2021 - 59
Baking & Snack - June 2021 - 60
Baking & Snack - June 2021 - 61
Baking & Snack - June 2021 - 62
Baking & Snack - June 2021 - 63
Baking & Snack - June 2021 - 64
Baking & Snack - June 2021 - 65
Baking & Snack - June 2021 - 66
Baking & Snack - June 2021 - 67
Baking & Snack - June 2021 - 68
Baking & Snack - June 2021 - 69
Baking & Snack - June 2021 - 70
Baking & Snack - June 2021 - 71
Baking & Snack - June 2021 - 72
Baking & Snack - June 2021 - 73
Baking & Snack - June 2021 - 74
Baking & Snack - June 2021 - 75
Baking & Snack - June 2021 - 76
Baking & Snack - June 2021 - 77
Baking & Snack - June 2021 - 78
Baking & Snack - June 2021 - 79
Baking & Snack - June 2021 - 80
Baking & Snack - June 2021 - 81
Baking & Snack - June 2021 - 82
Baking & Snack - June 2021 - 83
Baking & Snack - June 2021 - 84
Baking & Snack - June 2021 - 85
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Baking & Snack - June 2021 - 90
Baking & Snack - June 2021 - 91
Baking & Snack - June 2021 - 92
Baking & Snack - June 2021 - 93
Baking & Snack - June 2021 - 94
Baking & Snack - June 2021 - 95
Baking & Snack - June 2021 - 96
Baking & Snack - June 2021 - 97
Baking & Snack - June 2021 - 98
Baking & Snack - June 2021 - 99
Baking & Snack - June 2021 - 100
Baking & Snack - June 2021 - 101
Baking & Snack - June 2021 - 102
Baking & Snack - June 2021 - 103
Baking & Snack - June 2021 - 104
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Baking & Snack - June 2021 - 106
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Baking & Snack - June 2021 - 115
Baking & Snack - June 2021 - 116
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2023
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2022
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
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http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
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http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
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https://www.nxtbook.com/sosland/bs/2017_12_01
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https://www.nxtbook.com/sosland/bs/2016_12_01
https://www.nxtbook.com/sosland/bs/2016_11_01
https://www.nxtbook.com/sosland/bs/2016_10_01
https://www.nxtbook.com/sosland/bs/2016_09_01
https://www.nxtbook.com/sosland/bs/2016_08_01
https://www.nxtbook.com/sosland/bs/2016_07_01
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https://www.nxtbook.com/sosland/bs/2016_05_01
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