Baking & Snack - March 2022 - 24

SOSLAND PUBLISHING
years
Data-directed editorial
" When I became editor, Dan Malovany and I
had extensive conversations about the magazine's
mission but also sought ways to home
in on knowledge that readers can use, " Ms.
Atchley explained.
The editors and staff writers work closely
with Cypress Research and BEMA Intel to
base their work on relevant trends in industry
data. The magazine's annual Capital Spending
Report is also shapes editorial.
" Website traffic, such as the number of
clicks our stories get, is equally helpful, " Ms.
Atchley said. " We closely monitor reader attention
to get insight into what they want. And we are exSosland
Publishing
is at the forefront
of providing news
and information in a
digital format.
such changes are not easy. Articles about replacement of
dough conditioners, especially bromate, and the use of
enzymes have helped bakers address this trend.
The baking industry, like the food industry as a whole,
has been profoundly reshaped by government regulations.
The Clean Air Act of 1970, for example, forced
changes in ovens to cut ethanol emissions, and alterations
to rules governing food labels restrict on-package statements
of health claims and allergen content. Voluntary
standards now address the presence or absence of GMO
ingredients. Food safety reform, enacted in 2011 to safeguard
nearly every aspect of food plant operations, has
been extensively examined in the magazine.
Another industry factor is consolidation.
" This trend has been with us for a long time, " Ms.
Atchley said, " but there are still opportunities for outreach
to new players. "
Indeed, many of the food processing industry's newest
businesses are in the snack food category. She cited
Sosland's Food Entrepreneur and Food Business News as
sources for many editorial leads.
cited about what we learn from podcast traffic.
" What this means, " she continued, " is that when
drawing up our editorial calendar, we are not making
assumptions; instead, we are looking at real data from
the readers. "
Baking & Snack remains committed to useful coverage
of technology and formulating.
" But we now take these subjects to a higher level, " Ms.
Atchley said, " to look at issues of processing efficiency,
reduction of downtime, improvement in manpower usage
and of market impact. That approach is applicable
across all sectors.
" The subjects keep changing, which keeps them interesting
to readers and ourselves, " she said.
Print, digital synergy
Just as Sosland Publishing was the first trade publisher
to adopt computerized editing and makeup technologies,
it was also a forerunner in digital products and
continues to lead in this space.
" Baking & Snack and Sosland Publishing are the
leaders in digital media across the entire food processGo
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Baking & Snack - March 2022

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