trends snapshot TOP FIVE T. Hasegawa a PENNY SAVED is a PENNY EARNED 83% Swiftly of grocery shoppers rely on some form of coupon, rewards app or loyalty program. CRUNCH TIME 71% of snackers reach for food with a CRUNCH when looking for the perfect snack. Frito-Lay pop up The global popcorn market was valued at $12.7 billion in 2022 and is expected to surpass $20.1 billion by 2027. Market Growth Reports 14 Baking & Snack March 2023 / www.bakingbusiness.com WEEK IN AND WEEK OUT 63% of US consumers eat bakery products weekly. Food Industry Association SNACK FLAVOR PREPARATIONS * ROASTED 62% * TOASTED 60% * SALTED 55% * GRILLED 53% * SMOKED 46% ©vaaseenaa, NewAfrica, Bit24, Vitals-stock.adobe.comhttp://www.bakingbusiness.com