Baking & Snack - March 2023 - 52

FORTIFICATION & ENRICHMENT
should be a priority for brands and product developers, "
said Brendan Kesler, R&D innovation director at
FutureCeuticals. " Our program helps bridge the nutrition
gap and makes it easier for consumers to eat more
fruits and vegetables. "
Formulating nutrient-dense foods with whole food
ingredients is not to be confused with fortification,
which is all about adding extra nutrition through
the inclusion of isolated nutrients. This is different
than enrichment, a term associated with white flour.
Enrichment is adding nutrients back into a food to
compensate for loss during processing. In the United
States, every pound of flour must contain 2.9 mg of thiamine,
24 mg of niacin, 0.7 mg of folic acid, 1.8 mg of
riboflavin and 20 mg of iron in order to be considered
enriched by the FDA.
Brainiac Foods, Fremont, Calif., developed Brain
Bars, which are a grain-based snack bar with a brain
and eye boost through the use of nutrient-dense whole
ingredients and isolated nutrients. Omega-3 fatty acids
come from the addition of black chia seeds. Tocopherols
(vitamin E), choline and lutein are added in a purified
form.
The gluten-free Fulfil Vitamin and Protein Bar from
Artisan Confections Co., Brookfield, Colo., relies on
a range of whole dairy ingredients for protein content,
along with some vitamin and mineral additions. To
ensure that specified levels are met, the company adds
a nutrient blend containing eight isolated vitamins
and minerals.
Such blends are referred to as premixes and are used
Top: Botanicals like
acerola or green tea
can be paired with
plant proteins and add
a halo of premiumization
and optimize
functionality.
Bottom: Mushroom
powder can provide a
source of vitamin D
to baked goods.
©Valdecilima, Paitoon-stock.adobe.com
Bimbo Bakeries USA, Horsham, Pa., is rolling out
Sara Lee White Bread Made with Veggies, which is
baked with the equivalent of one cup of nutritious vegetables
per loaf and fortified with vitamins A, D and E.
The company uses a dehydrated vegetable blend of carrot,
butternut squash, sweet potato and tomato.
The Dietary Guidelines state that Americans fall significantly
short of the daily recommendations for fruit
and vegetable servings. That means people are missing
the necessary nutrition they provide, including dietary
fibers, phytonutrients, vitamins, minerals and other
micronutrients.
FutureCeuticals offers a variety of fruit and vegetable
powders that enable whole fruit and vegetable content
claims. Blends can be customized to meet target vitamin
and mineral levels, too.
" Formulating nutrient-dense healthy products
52 Baking & Snack March 2023 / www.bakingbusiness.com
by bakers to ensure
consistency and quality,
as well as to simplify
the addition and
tracking process. A
premix is a multinutrient
product in a
single unit.
" Many bakers lean
OF CONSUMERS
WANT TO ADD
MORE VITAMIN D
TO THEIR DIET.
The Hartman Group
on premixes of the
vitamins and minerals
they are looking to
incorporate, " said Jeff
Hodges, manager, bakery, snacks and confections applications,
ADM. " In certain instances, the use of premixes,
rather than adding each ingredient individually, can
help ensure even distribution as well as help reach dosage
level targets, particularly for those ingredients added
in small amounts. While blends are generally easier to
handle, there is a benefit in adding individual vitamins
or minerals, as it allows for a customization of nutrient
levels on a case-by-case basis. "
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Baking & Snack - March 2023

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