Baking & Snack - May 2021 - 42

PAN BREAD

BAKERY STAPLES SEE A BOOM IN SALES IN 2020
Category

Dollar Sales

Fresh bread
Hamburger & hot dog buns
Other fresh rolls/buns/croissants
Bagels
English muffins

$10.1 billion
$2.6 billion
$2.4 billion
$1.2 billion
$835 million

% Growth a
Year Ago
10.4%
18.6%
15.7%
24.6%
16.5%

IRI, 52-week period ending Jan. 24, 2021

Consumers who were staying
home during the pandemic
snapped up breakfast breads.
Martin's Famous Pastry Shoppe Inc.

Network, " Mr. Hale said. " But you rarely see
bread as a component of that meal. Or a dinner roll. I think there's an opportunity for merchandise advertising to take advantage. "
Some in the industry are already using this
strategy and expanding on it.
" We created a whole campaign of King's
Hawaiian stay-at-home recipes that included
sliced bread, as well as other King's Hawaiian
items, " Mr. Donvito said. " After witnessing
consumer willingness to engage with King's
Hawaiian products for many different types of
meals at home, we plan to continue to provide
inspiring recipe ideas to help them do just that. "
As families have spent more time at home
with adults working and children learning virtually, they need ideas for quick and easy meals.
" Think about families serving three meals a
day with all the economic constraints of the past
year, " Ms. Aho said. " They are looking for sim-

pler meals. Hamburger, hot dog buns have done
very well as have breakfast breads. "
Mr. Sobotta said his company saw hot dog
rolls grow more than hamburger buns, which
he attributed to parents seeking out the simplest meal solutions possible.

Beyond the pandemic
As bakers and industry experts reflect on the
upheaval of the wholesale industry since the
pandemic began, they see opportunities for future growth.
" We learned a lot, and we learned it fast, " Mr.
Popp said. " We had to make dramatic changes a
year ago. We were making fewer items and making long baking runs, and our bakeries were
running very well. Really the epitome of a good
model. I think we're going to learn more from
that. There probably will be SKU reduction in our
industry and our business. "

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Baking & Snack - May 2021

Table of Contents for the Digital Edition of Baking & Snack - May 2021

Baking & Snack - May 2021 - Intro
Baking & Snack - May 2021 - 1
Baking & Snack - May 2021 - 2
Baking & Snack - May 2021 - 3
Baking & Snack - May 2021 - 4
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2022
https://digitalbs.bakingbusiness.com/sosland/bs/-baking-snack-june-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_10_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_09_01
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http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
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http://digitalbs.bakingbusiness.com/sosland/bs/2019_09_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_08_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_07_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_06_01
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http://digitalbs.bakingbusiness.com/sosland/bs/2018_12_01
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https://www.nxtbook.com/sosland/bs/2018_02_01
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https://www.nxtbook.com/sosland/bs/2016_12_01
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https://www.nxtbook.com/sosland/bs/2016_09_01
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