Baking & Snack - May 2022 - 114

NEW PRODUCT SPOTLIGHT
BOOST YOUR
Hostess taps into energy-boosting food with caffeinated donuts.
Hostess debuts
its Boost Jumbo
Donettes in
Chocolate Mocha
and Caramel
Macchiato flavors.
Hostess Brands
Hostess Brands Inc., Lenexa, Kan., is expanding its donut
line with new caffeinated donuts, Hostess Boost
Jumbo Donettes.
" With consumers being busier than ever, the demand
for energy-boosting food and beverages continues to
grow, " said Christopher Balach, general manager of
Hostess Brands. " Our new Hostess Jumbo Donettes tap
into this growing demand. "
Caffeine is a crystalline compound that has become the
world's most popular stimulant because of its ability to
boost energy levels. Recently there has been a growing interest
in caffeinated foods, and Hostess is paving the way
in this category. Breakfast snack cakes sales are increasing
more and more as people today are snacking throughout
the morning instead of sitting down to eat a traditional
breakfast.
" According to a survey from The Hartman Group, the
BREAKFAST
H
percentage of adults who say they eat a morning snack
rose to 23% in 2021, up from 17% in 2019, " said Tina
Lambert, vice president of innovation and growth at
Hostess Brands.
One in four consumers now eat snacks in the morning.
A growing trend for breakfast items is snacking on
portable, grab-and-go snack options as they are a great
solution to a rushed morning offering little to no preparation
or mess and are perfect for eating on the go.
Research also shows that millennial parents are prioritizing
family and spending more time with their kids
than previous generations.
" They are seeking out little ways to bring moments
of joy into their children's lives, " Ms. Lambert said. " In
challenging economic times, those small joys, such as a
sweet snack, become an even bigger focus. "
Sixty-three percent of consumers consider sweet
snacks to be a small, affordable indulgence.
" For adults who are increasingly looking for alternative
sources of caffeine, our new Hostess Boost Jumbo
Donettes offer a tasty, energy-boosting, grab-and-go
way to jumpstart the day, " Mr. Balach said.
Three times bigger than the original Hostess Donettes
mini donuts, Hostess Boost Jumbo Donettes provide 50
to 70 mg of caffeine per donut. They contain slightly less
caffeine than an average cup of coffee.
The Boost Jumbo Donettes come in two flavors
that evoke popular coffee drinks consumers will recognize
- Chocolate Mocha and Caramel Macchiato.
The Chocolate Mocha Boost Jumbo Donettes combine
the decadent flavors of chocolate and espresso,
while the Caramel Macchiato variety combines creamy
caramel and espresso coffee flavors. Both Donettes
come in a 2.5-oz single-serve package at a suggested
retail price of $2.49 and can be found at convenience
stores nationwide.
- Taryn Parker
114 Baking & Snack May 2022 / www.bakingbusiness.com
http://www.bakingbusiness.com
Baking & Snack - May 2022

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