HONEY. The Unprocessed Natural Sweetener. Straight from the flower to the bee to your next new product development formula. Using honey is the most natural thing you can do. That's not the case with other " all-natural " sweeteners. Heat, chemical additives and ingredient manipulation are common practices to turn leaves, fruit and sap into powders and concentrated syrups. In contrast, honey...is just, honey. Honey truly is Mother Nature's sweetener, from the flower to the hive to your new product. Email keith@honey.com to chat about using honey in your next new product formulation.