Baking & Snack - May 2023 - 28

Premium buns and rolls provide opportunities for
customization and new dining experiences.
by Allison Gibeson
Clean label remains
a formulating priority
for buns and rolls,
bringing enzymes
into the spotlight.
Crown Bakeries
B
Brioche-style products are driving the market for buns
and rolls as consumers look for ways to add sophistication
to their meals both at home and when dining out.
While consumers are carefully evaluating their spending
in the current economic environment, they have shown
a willingness to pay for such premium products as they
seek a small indulgence.
" We are seeing more premium, perimeter-of-thestore
items continuing to grow, especially in that branded
space, " said Brie Buenning, director of marketing
for Los-Angeles based La Brea Bakery. " As consumers
are having to limit their out-of-home spending or their
foodservice spending, they are actually paying for those
more premium items. "
This backdrop has led to a flurry of new brioche introductions,
including gluten-free options in addition to
products marketed as plant-based. Beyond brioche, baking
companies can find success with regionally inspired
introductions as well as positioning favorites in a new way.
Sizing up the market
Despite inflation pinching wallets, consumers are still
seeking variety when it comes to the foods they buy. As
28 Baking & Snack May 2023 / www.bakingbusiness.com
a foundational part of mealtimes, buns and rolls can take
advantage of peoples' need for something new, pointed
out Kelsey Olsen, consumer insights analysis for food
and drink at Mintel.
" Bread is a staple, winning with its familiarity and
simplicity, both of which remain significant alongside
innovative efforts, " she said. " Buns and rolls are the
foundation for an easy meal solution while piquing
consumer interest with new flavors, textures and corresponding
cuisines. "
Globally inspired products are ways companies can
demonstrate relevance to younger consumers, and
Trader Joe's Pao d'Agua Portuguese ready-to-heat frozen
rolls give consumers the chance to try a less mainstream
global product in an approachable format, Ms. Olsen
said. Snacking also presents an opportunity for the segment
to showcase the versatility of products beyond traditional
dayparts, such as Ozery Bakery's line of snacking
rounds described as bite-sized fruit and grain buns.
The rising cost of ingredients as well as supply chain
and labor issues have all impacted innovation, so companies
are developing smarter marketing strategies to
highlight new uses for existing products to drive sales
http://www.bakingbusiness.com

Baking & Snack - May 2023

Table of Contents for the Digital Edition of Baking & Snack - May 2023

Baking & Snack - May 2023 - Intro
Baking & Snack - May 2023 - 1
Baking & Snack - May 2023 - 2
Baking & Snack - May 2023 - 3
Baking & Snack - May 2023 - 4
Baking & Snack - May 2023 - 5
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https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2024
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2023
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2022
https://digitalbs.bakingbusiness.com/sosland/bs/-baking-snack-june-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-january-2022
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-december-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-november-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-october-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-september-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-august-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-july-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-june-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-may-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-april-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-march-2021
https://digitalbs.bakingbusiness.com/sosland/bs/baking-snack-february-2021
http://digitalbs.bakingbusiness.com/sosland/bs/2020_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_11_01
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http://digitalbs.bakingbusiness.com/sosland/bs/2020_03_01
http://digitalbs.bakingbusiness.com/sosland/bs/2020_02_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_12_01
http://digitalbs.bakingbusiness.com/sosland/bs/2019_11_01
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https://www.nxtbook.com/sosland/bs/2016_12_01
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