Baking & Snack - May 2023 - 30
BUNS & ROLLS
Buns and rolls
encourage consumers
to get creative with
new meal ideas and
innovative flavors.
Bimbo Bakehouse
more than 66% on menus in the past four years, and
Bimbo Bakehouse's Traditional Brioche Bun can be used
for breakfast sandwiches, burgers and ice cream sandwiches,
said Dana Strain, senior marketing manager at
Bimbo Bakehouse. Datassential data also showed potato
buns have grown 33% on menus over the past four years,
and the company offers a premium potato bun as part of
its foodservice specialty bun line. Bimbo Bakehouse also
offers an Everything Pretzel bun to cater to the trends of
sesame seed, garlic and poppy seed flavoring.
Pepperidge Farm, a brand of Campbell Soup Co.,
Camden, NJ, is launching Farmhouse Brioche Buns as a
way of complementing its Farmhouse Brioche Sandwich
Bread. The company developed the product as it saw
consumers trying new forms and flavors across fresh
bread and rolls and wanted to cater to the rise in popularity
of brioche. The product was also inspired by small
batch recipes.
On retail shelves, hamburger and hot dog buns continue
to contribute the most dollar growth in the category,
but Pepperidge Farm has found sliders are proving
to grow fastest in the segment. Sweet, brioche and Italian
loaves are showing the most growth from a flavor perspective,
according to the company.
In foodservice, Pepperidge Farm said customers are
eyeing elevated variety and unexpected forms. Using
croissants, bagels and sliders instead of traditional white
buns is proving popular in addition to the use of sweet
flavors ranging from brioche to Hawaiian flavors and
pretzel buns.
La Brea Bakery has not only introduced a brioche
bun, but one that is specifically marketed as plant-based.
" The La Brea Bakery Plant Based Brioche Bun enables
restaurant and foodservice operators to lean into two
trends - brioche popularity and plant-based - without
having to carry a secondary SKU, " Ms. Buenning said.
" It gives operators the flexibility of having a single upscale
bread that meets numerous consumer demands,
while supporting increased revenue. "
To develop the new product, Ms. Buenning said the
company used a site dedicated to producing non-dairyFlowers
Foods has developed popular buns, rolls and sliders such
as Hawaiian and brioche for specialized consumers, such as
gluten-free under its Canyon Bakehouse brand.
Flowers Foods
30 Baking & Snack May 2023 / www.bakingbusiness.com
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Baking & Snack - May 2023
Table of Contents for the Digital Edition of Baking & Snack - May 2023
Baking & Snack - May 2023 - Intro
Baking & Snack - May 2023 - 1
Baking & Snack - May 2023 - 2
Baking & Snack - May 2023 - 3
Baking & Snack - May 2023 - 4
Baking & Snack - May 2023 - 5
Baking & Snack - May 2023 - 6
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Baking & Snack - May 2023 - 53
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