Baking & Snack - November 2022 - 23

OPERATIONS
Galaxy Desserts
Galaxy Desserts offers consumers a taste of France throughout the day
with its new line of classic pastries, macarons and Brioche To Go! snacks.
by Dan Malovany
S
Strolling along the winding roads of Alpine villages or the
bustling boulevards of Paris, everyone knows where to get
a freshly baked pastry to go with a steaming hot café au lait
in the morning.
" It's easy to find bakeries around our houses in France, "
noted Pascal Bossard, president and industrial director of
Galaxy Desserts, Richmond, Calif. " If you want to eat a
croissant, you just walk down the street and buy it. In the
United States, there are some bakeries, but they are few and
far between. That's why our goal is to be the French bakery
for the US consumer. "
For decades, Galaxy Desserts has been recognized for
its croissants, mousse, tarts, petit fours and other elegant
desserts found mostly in fine hotels and foodservice establishments.
Inspired by Jean-Yves Charon, Galaxy Desserts'
co-founder, pastry chef and current foodservice sales director,
the best-sellers include its signature Chocolate
Grand Teton Mousse Cake, crème brulee and Crunchy
Mocha Mousse Cake, which received the 2021 Gold sofi
award for best baked goods and desserts from the Specialty
Foods Association.
After being purchased by Brioche Pasquier in 2012,
Galaxy Desserts became one of the first US bakeries to identify
and jump on what became the brioche bandwagon with
classic loaves, brioche croissants and pains au lait (milk rolls)
all made with butter and a 21-day shelf life without preservatives.
The baked goods come in popular butter, chocolate,
fruit and other flavors and are shipped from parent company
Brioche Pasquier, based in France. In fact, Baking & Snack
featured the company in 2014, noting that brioche had become
the next big trend in the bread and roll categories.
Now Galaxy Desserts and Brioche Pasquier USA have
launched a major initiative to broaden their Frenchinspired
product portfolio and its presence throughout the
retail channel with an array of packaged pastries, colorful
macaron cookies and Brioche To Go! handheld treats.
Sold under the Brioche Pasquier brand, a universally
recognized household name in France, the frozen, refrigerated
and shelf-stable products are targeted for in-store bakeries,
the snack aisle and freezer cases. Some products are
also available for sale under private label store brands or in
bulk for hotels, restaurants and other foodservice accounts.
" We want to have an option for every customer, " noted
Julien Suignard, retail sales director. " Ten years ago, you
only found macarons in specialty stores. Now you can find
them everywhere. We're trying to find the best fit for every
retailer. "
Moreover, Galaxy Desserts is pushing its geographic
reach nationally beyond its traditional core market
out West.
" We want our brand to be everywhere people shop or
live, " Mr. Suignard said. " What makes a difference is that
we're a French company that works with a great savoir
faire from France and a great savoir faire here at Galaxy,
and we are here in the US to adapt that savoir faire to the
entire market. "
The ultimate goal, Mr. Bossard said, is to produce
its authentic brioche and other baked goods in the
100,000-square-foot Richmond facility, where it currently
has enough space to install three production lines.
" The strategy that we have for that is to send the product
from France until we have the volume to produce the
product in this country, " he explained. " If you want to be
close to the consumer, and the US is a big country, we
probably will need more than one bakery. The question is
when? We don't have the answer to that question at this
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Baking & Snack - November 2022

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