Baking & Snack - November 2022 - 37

" TYPICALLY, THOSE SINGLESERVE
AND IMMEDIATECONSUMPTION
PACKAGES
ARE A GREAT WAY TO DRIVE
NEW PRODUCT TRIALS IN
EMERGING MARKETS. "
Jessica Reese, Utz Brands
148,026 stores in 2021, down from its peak of 154,000 units
in 2018. Still, that number is about the same as 2012, and
considering the pandemic, Mr. Lenard said, " anything less
than a minor loss is a major victory. "
Typically, he added, a c-store's customer base reflects its
geographic location.
" It's much different on the highway. That's everyone, " Mr.
Lenard said. " In neighborhoods, you do see a higher percentage
of workers and fewer commuters. "
Research by Lenexa, Kan.-based Hostess Brands has identified
young males as the brand's biggest c-store consumers.
" We know they're looking for craveable, hearty, handheld
sweet snacks, so we're developing a strong multi-year pipeline
of innovation to help deliver on their needs, " said Tina
Lambert, vice president, Marketing Center of Excellence,
Hostess Brands.
She noted Hostess is outpacing the baked sweet goods
category with more than 20% in dollar sales growth in the
c-store channel compared to a year ago.
One big change this fall has been schools returning in
full for the first time in two years, said Nick Sayegh, managing
director, International Delights, the Clifton, NJ-based
supplier of prepackaged and bulk pastries and sweet goods
to c-stores, foodservice and retail outlets throughout the
New York metropolitan area. Moreover, travel surged this
summer and fall with hotels operating at near-full capacity
while offices are now opening steadily.
" Our traditional business came back with a vengeance
during the last three months, " he explained. " It's like nothing
happened. Nobody hears anything anymore about the virus
or the pandemic. Like many bakeries, we were forced to get
creative and diversify into grocery and other retail channels
after foodservice in hotels, offices, schools and colleges shut
down for a couple of years. Now everything is open again. "
Ms. Lambert said the return of the morning rush, albeit
different, has parents feeling frazzled again.
" Because of this, people are increasingly looking for portable,
grab-and-go options that require little-to-no preparation,
and no mess to start the day, " she said.
Hostess introduced several products over the past year
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Baking & Snack - November 2022

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