Baking & Snack - October 2021 - 43
TRENDS
Cakes & Snack Cakes
CELEBRATING CAKES
T
Variety, innovation and smaller choices are driving sales of indulgent baked goods.
" The fact that bakery is driven so heavily by holidays,
by Michelle Smith
There's simply nothing like a cake celebration. Sure,
there are the candy holidays. And pies and other treats
are always popular. But what do people turn to for birthdays,
graduations and weddings? Cake.
Like many indulgent treats, cake sales have been doing
well over the past 18 months whether they are snack
cakes sold in the center of the store, fresh cakes from an
in-store bakery or desserts bought in the freezer section.
Year-over-year perimeter cake sales were up 13% in July
and up 18% from July 2019, said Eric Richard, industry
relations coordinator for International Dairy Deli
Bakery Association (IDDBA).
" I think the picture it has really painted is that people
are getting together again and celebrating, " he said.
" The holiday season plays a big role in that. We saw on
Memorial Day and July Fourth sales were up in all our
departments that we monitor and especially the bakery
departments. We expect that to continue for the fall holidays
and winter holidays as well. "
Graduation celebrations that were largely absent in
2020 also played a role this year as more people could
get together for those events, Mr. Richard said.
celebrations and get-togethers, that's reflected in the
numbers that we're now seeing, " he added, " especially
within the cake category. "
Indulgence takes the cake
Whether they are celebrating at a party, grabbing a snack
as they head out the door or craving a late-night nosh,
consumers have sought out a variety of indulgent treats,
including pre-made snack cakes.
" There's this huge uptick that we started to see on
snack cakes in 2020, and it has continued, " said Sally
Lyons Wyatt, IRI executive vice president and practice
leader, client insights. " And it is that versatility of snack
cakes across the day but also across occasions. They are a
less expensive option versus the bakery. "
Hostess Brands Inc., Lenexa, Kan., raised its outlook
for the fiscal year, in part based on increased consumer
mobility and the fact that people are continuing to snack
more at home. In August the company said its adjusted
net revenue growth is expected to be 7.5% to 9%, up
from a previously announced level of 3% to 4.5%.
www.bakingbusiness.com / October 2021 Baking & Snack 43
Cakes that feed just
one or two people
cater to smaller
households and
those looking for
variety.
©michael spring - stock.adobe.com
http://www.bakingbusiness.com
Baking & Snack - October 2021
Table of Contents for the Digital Edition of Baking & Snack - October 2021
Baking & Snack - October 2021 - Intro
Baking & Snack - October 2021 - 1
Baking & Snack - October 2021 - 2
Baking & Snack - October 2021 - 3
Baking & Snack - October 2021 - 4
Baking & Snack - October 2021 - 5
Baking & Snack - October 2021 - 6
Baking & Snack - October 2021 - 7
Baking & Snack - October 2021 - 8
Baking & Snack - October 2021 - 9
Baking & Snack - October 2021 - 10
Baking & Snack - October 2021 - 11
Baking & Snack - October 2021 - 12
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Baking & Snack - October 2021 - 18
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Baking & Snack - October 2021 - 36
Baking & Snack - October 2021 - 37
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Baking & Snack - October 2021 - 57
Baking & Snack - October 2021 - 58
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Baking & Snack - October 2021 - 60
Baking & Snack - October 2021 - 61
Baking & Snack - October 2021 - 62
Baking & Snack - October 2021 - 63
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Baking & Snack - October 2021 - 76
Baking & Snack - October 2021 - 77
Baking & Snack - October 2021 - 78
Baking & Snack - October 2021 - 79
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Baking & Snack - October 2021 - 81
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Baking & Snack - October 2021 - 140
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