Baking & Snack - September 2021 - 114

NEW PRODUCT SPOTLIGHT
savor the flavor of
Calise Bakery gives consumers the artisan bread they discovered during the pandemic.
Calise Bakery
launches its new
Sourdough Italian
Round Bread.
Calise Bakery
C
Calise Bakery, Lincoln, RI, is expanding its line of signature
breads with the new Sourdough Italian Round
Bread. For more than a century, the company has been
dedicated to its values and standards of " The Calise
Way " - an unwavering commitment to the highest
quality products, food safety, competitive prices and excellent
customer service. Calise Bakery produces more
than 140 authentic varieties of baked, par-baked and
frozen breads, pockets and wraps.
The idea to expand its bread portfolio came from both
the success of the bakery's Italian Round Bread and how
quarantine gave many consumers the chance to try their
own hand at making bread - especially sourdough.
" Our best-selling bread product has become the
Italian Round Bread, " said Michael R. Calise, president
of Calise Bakery. " When we were looking at the success
of that product and what kind of flavor profiles we could
add to that line during the pandemic, it seemed like everyone
in the world was trying to make sourdough at
home in their own kitchen. We said 'Hey, why don't we
create a sourdough version of our best-selling bread, and
we should have a winner.' "
This is a much different loaf of bread than traditional
sourdough. Most consumers think of sourdough as a
hard crust artisan loaf of bread that is fresh for only a
114 Baking & Snack September 2021 / www.bakingbusiness.com
day or two. The Calise Sourdough has an artisan appearance
and features a tender crust with a light chew while
being light and airy on the inside. The sourdough flavor
is just right; it is enough, so it is noticed but not offensive
at all. The dairy- and egg-free bread also features long
lasting freshness. The Calise Sourdough Italian Round
Bread is truly a different and unique eating experience.
" We're excited to expand our line of innovative
and authentic bread and rolls with this great tasting,
on trend loaf of bread, " Mr. Calise said. " For over
four generations, Calise has brought the freshest, besttasting
bread and rolls to the family dining table. Our
Sourdough Italian Round Bread is the ultimate addition
to elevate everything from your favorite cold cut sandwiches
to perfect panini melts, and we're proud to bring
this unique offering to our lineup. "
The bread comes in 20-oz packages (approximately
18 slices) for a suggested retail price of $3.69 in grocery
stores in the Northeast and Mid-Atlantic regions, including
Stop & Shop, Shaw's, ShopRite, Market Basket,
Roche Brothers, Big Y, Dave's Fresh Markets, Price
Rite, IGA and other retailers throughout Rhode Island,
Massachusetts and Connecticut. It will be available in
Walmart regionally beginning in October.
- Taryn Parker
http://www.bakingbusiness.com
Baking & Snack - September 2021

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