Baking & Snack - September 2022 - 106

NEW PRODUCT SPOTLIGHT
DiGiorno expands its product line with three new pizzas.
DiGiorno's Breakfast
Croissant Pizza is
available in Eggs
Benedict Inspired,
Sausage and Gravy,
and Cinnamon Roll.
DiGiorno
F
Frozen pizza maker DiGiorno, a brand of Nestle USA
Inc., introduced three pizzas aimed at meeting growing
consumer demand for premium pizza offerings.
The Arlington, Va.-based company launched
DiGiorno Breakfast Croissant Pizza, DiGiorno Fully
Stuffed Crust Pizza and DiGiorno Hand-Tossed Crust
Personal Size Pizzas.
The Breakfast Croissant Pizza features multiple layers of
flaky croissant crust and is available in three varieties: Eggs
Benedict Inspired, Sausage and Gravy, and Cinnamon Roll.
The pizza is the only croissant-style breakfast pizza nationally
available in the frozen food market.
Kimberly Holowiak, brand manager for DiGiorno, said
the popularity of DiGiorno's traditional croissant crust pizza
motivated the company to create this innovative offering.
" We saw an opportunity to expand this unique pizza
experience with new types of delicious toppings and
varieties, " she said. " Consumers are constantly looking
for more variety, more dynamic formats and more
indulgent flavors. As a result, when creating DiGiorno
Breakfast Croissant Crust Pizza, we wanted to ensure it
was equal parts unexpected and delicious. "
The pizza is also an answer to the rising popularity of
breakfast food, with 40% of consumers seeking breakfast
options outside of mornings, according to Mintel. Ms.
Holowiak said the breakfast croissant pizza gives consumers
the breakfast flavors they love while encouraging
new occasions to enjoy them, whether it's for " breakfast,
dinner or beyond. "
DiGiorno's Fully Stuffed Crust Pizza is an extra-cheesy
take on the brand's classic stuffed crust. Featuring a full
layer of mozzarella cheese sandwiched between two layers
of crust, the indulgent pizza weighing nearly two
pounds is available in two varieties: Double Pepperoni
and Ultimate Three Meat.
" We found that stuffed crust was the No. 1 most requested
pizza style by our consumers, " Ms. Holowiak explained.
" When it comes to pizza, more is more, and our consumers
are looking for more cheese, sauce and toppings. "
While these new pizzas are big upgrades to DiGiorno's
larger pies, the brand is expanding its small pizza line
as well. DiGiorno's new hand-tossed crust personal size
pizzas come in Barbecue Chicken and Chicken Alfredo
flavors and aim to elevate lunch or snack time, Ms.
Holowiak said.
" In our small pizza line, we found that consumers are
looking for variety beyond just pepperoni, cheese, meat
and supreme during the lunch daypart, " she said. " They
rated BBQ and chicken alfredo as their two most-desired
single-serve varieties. "
The personal pizzas can be made in the microwave,
oven or air fryer to suit crust preference.
All three pizzas are available at retailers nationwide.
The breakfast croissant pizza sells for a suggested retail
price of $9.29, while the fully stuffed crust and handtossed
crust personal size pizzas are available for a suggested
price of $9.99 and $3.99, respectively.
- Lucas Cuni-Mertz
106 Baking & Snack September 2022 / www.bakingbusiness.com
http://www.bakingbusiness.com
Baking & Snack - September 2022

Table of Contents for the Digital Edition of Baking & Snack - September 2022
