Baking & Snack - September 2022 - 28

PIZZA
DiGiorno launched its Fully Stuffed Crust Pizza,
an indulgent pie that features a full layer of mozzarella
cheese and comes in Double Pepperoni and
Ultimate Three Meat.
" We found that stuffed crust was the No. 1 most
requested pizza style by our consumers, " Ms.
Holowiak said. " When it comes to pizza, more is
more, and our consumers are looking for more
cheese, sauce and toppings. "
Overall, however, stuffed crust remains a
missed opportunity for pizzamakers, Datassential
stated. Only 19% of pizza-serving operators offer
stuffed crust pizza, and the term declined in penetration
on pizza menus 17% in the last year. Yet more
than half of consumers (56%) say they are 'extremely'
or 'very' interested in stuffed crust pizzas, and 72% of
millennials find it appealing.
Consumers are also livening up their crusts by adding
ingredients such as garlic, olive oil, parmesan, herbs and
hot honey, Mr. Santos added.
" All in all,
the majority find pizza with extra ingredients
packed into the crust very appealing, and
manufacturers and operators alike have much room to
expand and experiment with these types of offerings, "
Datassential stated in its report.
Nearly a third of
consumers find
alternative crusts
appealing, including
41% of millenials.
stock.adobe.com
found to appeal to nearly a third of all consumers and
41% of millenials.
" For the past few years, there has been more demand
for crusts that are free of bromate and bleach, " Mr.
Santos added. " As consumers pay more attention to ingredients
and seek out foods with minimal processing,
suppliers are coming to the table with new 'cleaner label'
or natural alternatives. "
In addition to offering cleaner label flour options,
General Mills recently acquired TNT Crust, St. Charles,
Mo., a maker of frozen pizza crusts including BFY options
like cheesy cauliflower, chickpea and gluten-free.
Anne Cookson, vice president of sales and marketing,
Baker's Quality Crust, Waukesha, Wis., said the company
is leaning heavily into its BFY thin crusts, focusing
on macro-friendly options with a low carb, low-fat and
high-protein composition for in-home use.
" For the thin crust we offer multiple flavors such as
herb-infused, multi-grain and chipotle, " Ms. Cookson
said. " We are also developing an activated charcoal
thin crust. "
While healthier options are popping up left and
right, many consumers are seeking out indulgent crusts
as well.
" We have experienced two drastically different trends
over the last year, " Ms. Cookson noted. " One is toward
thin better-for-you crusts; the other is thick crusts such
as deep dish and Detroit style. "
28 Baking & Snack September 2022 / www.bakingbusiness.com
More BFY for your pie
Healthier crusts are just one of the many ways pizzamakers
are feeding consumers' appetites for BFY varieties.
Pizzas that list the number of calories per slice are
performing well, Ms. Lyons Wyatt said, and vegan, vegetarian
and gluten-free pizza claims are all growing in
units and dollars.
" The plant-based trend cannot be ignored, " Dataessential
Snow Days' pizza bites are organic, grain-free and made with a
cassava flour-based crust.
Snow Days
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Baking & Snack - September 2022

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