Baking & Snack - September 2022 - 79
EQUIPMENT
Snack Packaging
Packing
Some Variety
As consumers seek variety and smaller snack packs,
manufacturers invest in automation to deliver on demand.
by Charlotte Atchley
S
Snacking continues to be a big win with consumers with
no sign of slowing. Trends toward health and wellness,
portion control and variety gain steam as the world returns
to the mobility seen pre-pandemic. In a conference
call with analysts this summer, Ramon Laguarta,
chairman and chief executive officer of PepsiCo Inc.,
Purchase, NY, noted that smaller formats and multipacks
are providing huge growth. And not only multipacks,
but also variety packs are in vogue.
Multipacks and variety packs offer consumers the
ability to trial flavors and companies the option to generate
sales through seasonal promotions. This is a nobrainer
for a company's marketing department, but supporting
it operationally is tricky. Variety packs, however,
require manpower, something manufacturing is in short
supply of these days.
" Depending on consumer demand paired with seasonal
promotions, on a typical day, a bakery manufacturer
may be producing six-packs or eight-packs daily, " said
Jamie Bobyk, marketing manager, Apex Motion Control.
" Introduce marketing promotions, seasonal holidays and
events, and now your production line is required to crank
out two-packs, three-packs and even four-packs. While
that might not seem overly challenging with manual labor,
having an abundance of labor can no longer be relied
upon to help with these flexible production changeovers. "
Automation can help snack manufacturers leverage
their packaging departments and meet several goals
from increasing efficiency and throughput to reducing a
reliance on manual labor.
" One of the biggest challenges today when packaging
snacks is finding the ideal balance between efficiency
New end effector
technology for
robotics has made
automation possible
for variety packs.
AMF Workhorse
www.bakingbusiness.com / September 2022 Baking & Snack 79
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Baking & Snack - September 2022
Table of Contents for the Digital Edition of Baking & Snack - September 2022
Baking & Snack - September 2022 - Intro
Baking & Snack - September 2022 - 1
Baking & Snack - September 2022 - 2
Baking & Snack - September 2022 - 3
Baking & Snack - September 2022 - 4
Baking & Snack - September 2022 - 5
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