Baking&Snack International - January 2012 - 6
Continued from Page 1 to reach US$340 million. Moreover, fruit snacks should see additional real terms gains of nearly US$100 million through 2016.
with 36% of the population classified as obese in 2010. Local statistics estimate that about 4.5 million Mexican children aged between 5 and 11 are overweight and approx-
imately 26% of all Mexican children are overweight. The Mexican government’s emphasis on public health represents a significant opportunity for packaged food
Sabritas targets healthier snacking
Sabritas SRL de CV, the local subsidiary of PepsiCo, comfortably leads Mexico’s sweet and savory snacks sales with an overall category retail value share of some 60%. The company produces the top five selling brands in Mexico, with Sabritas chips, Ruffles chips, Cheetos extruded snacks and Doritos tortilla/corn chips all leading their respective product subcategories. Sabritas has not been idle in the face of mounting health consciousness. Its school lunchbox products include 130Cal baked extensions of its Sabritas potato chips. In addition, its Doritos and Ruffles snack brands have 30 to 35% less fat than traditional varieties, according to PepsiCo. The reducedcalorie Sabritas are made in the company’s facility in Mexico City, where it plans to introduce more healthy lines of salted snacks.
Sweet and savory snacks projected to grow in Mexico
Prices in US$ billion at fixed 2011 exchange rates
4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0.0 2011 2014 2016
Euromonitor International
Mexico tops Latin American obesity rates
40 Obesity rates in 2010* (% of population aged 15 plus) 35 30 25 20 15 10 5 0
Obesity provides opportunities
Mexico’s expanding middle class and its relatively high obesity rate make the country an ideal market for snack food manufacturers aiming to * expand sales opportunities for more health-minded products. The country’s per capita annual disposable income is projected to rise by around 20% (constant prices) between 2010 and 2015, according to Euromonitor International’s Countries and Consumers data. Moreover, Mexico’s obesity rate is among the highest in Latin America,
* BMI 30 kg per sq m (6 lb per sq ft) or more Euromonitor International
6
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January 2012
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M ex ic o Ch Ve il ne e zu el Bo a Gu livi at a em a Ur la ug Do ua m in y ic an Pe Re ru p Co ubli st c a R Co ica lo m bi a Br az Ar ge il nt i Ec na ua do r
Baking & Snack International Global Intelligence Report
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Baking&Snack International - January 2012
Table of Contents for the Digital Edition of Baking&Snack International - January 2012
Baking&Snack International - January, 2012
Contents
PepsiCo throws down the healthy snacks gauntlet in Mexico
Global food industry holds steady on capital expansion
Australian bread goes premium
Tech showcase: Horizontal mixers
A new potential for fat reduction
New Products
Baking&Snack International - January 2012 - PepsiCo throws down the healthy snacks gauntlet in Mexico
Baking&Snack International - January 2012 - 2
Baking&Snack International - January 2012 - 3
Baking&Snack International - January 2012 - Global food industry holds steady on capital expansion
Baking&Snack International - January 2012 - 5
Baking&Snack International - January 2012 - 6
Baking&Snack International - January 2012 - 7
Baking&Snack International - January 2012 - Australian bread goes premium
Baking&Snack International - January 2012 - 9
Baking&Snack International - January 2012 - Tech showcase: Horizontal mixers
Baking&Snack International - January 2012 - 11
Baking&Snack International - January 2012 - A new potential for fat reduction
Baking&Snack International - January 2012 - 13
Baking&Snack International - January 2012 - New Products
Baking&Snack International - January 2012 - 15
Baking&Snack International - January 2012 - 16
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