Baking&Snack International - April 2012 - 7
In the children’s bakery market in China, this has led to a sharp rise in no additive, no preservative lines. Such claims were made by 6% of new product launches in 2011 vs. only 2% during the previous year. Reflecting growing demand for greater nutritional value, baking and snack food companies also focus on fortified and added calcium products.
Children connect with characters
Producers in China extensively use cartoon and other child-friendly characters on new bakery product launches aimed at younger consumers, and it is inevitable that
character licensing will increase in the category. Disney-themed products are especially prominent, given the growing presence of Disney in the country. With construction of a new Disneyland in Shanghai, the first to be built in mainland China, beginning in 2011 and scheduled to open in 2016, the brand will only see increased exposure. Japanese bakery companies such as Ezaki Glico provide strong competition to Western brands in this regard because they are more in tune with local trend-setting cartoon and pop culture. However, Western brands will continue to have strong potential in the Chinese
Snacks featuring cartoon characters appeal to Chinese children.
Mintel
children’s bakery market that is placing increasing importance on health attributes and food safety assurances.
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Chris Brockman is global food analyst, Mintel Food & Drink. For more information, go to foodanddrink.mintel.com.
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Baking & Snack International Global Intelligence Report
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Baking&Snack International - April 2012
Table of Contents for the Digital Edition of Baking&Snack International - April 2012
Baking & Snack International - April 2012
Ad Index
Editorial - Plan for the unexpected in 2012
Snack industry finds quality market in China
Tech showcase: Whole grains … and more
Take a novel approach to sugar reduction
New Products
Baking&Snack International - April 2012 - Ad Index
Baking&Snack International - April 2012 - Editorial - Plan for the unexpected in 2012
Baking&Snack International - April 2012 - 3
Baking&Snack International - April 2012 - 4
Baking&Snack International - April 2012 - 5
Baking&Snack International - April 2012 - Snack industry finds quality market in China
Baking&Snack International - April 2012 - 7
Baking&Snack International - April 2012 - Tech showcase: Whole grains … and more
Baking&Snack International - April 2012 - 9
Baking&Snack International - April 2012 - 10
Baking&Snack International - April 2012 - 11
Baking&Snack International - April 2012 - Take a novel approach to sugar reduction
Baking&Snack International - April 2012 - New Products
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