CAKENOMICS - November/December 2021 - 7

Get creative with captions - and
write longer ones.
Bakers should use captions to tell
the story behind the content they
post and even engage in conversation
in the comments with followers.
This applies across the board
to the various types of Instagram
content including reels, standalone,
and carousel posts.
Longer - yet thoughtful - captions
can also stop an Instagram
user from scrolling quickly past a
bakery's post. For longer captions,
Instagram places a " more " button for
users to continue reading. The more people that click on that button
the better a bakery's post will perform in Instagram's algorithm.
Bakers can use longer captions to tell stories about their products
and their people; share a call to action that encourages followers
to take advantage of LTOs and product sales; and include a few
hashtags that are relevant to the business, like #BakersofInstagram
or #BakingBusiness, to make posts easier to find for people who do
not follow that account.
Bakers can also use the town or city their business is located in
as a hashtag. Each hashtag used will filter into its own respective
public feed, allowing bakeries to bring awareness of their business
to an even wider audience.
Focus on the target audience.
To keep track of posts resonating with a target audience, bakers
should make sure their account is switched to an Instagram business
profile. By doing this, they will have access to extra features, such as
tracking content performance and selling products on Instagram.
Another tactic to focus on the target audience is to pay attention
to the comments on their posts. Taking the time to respond to comments
can be a great way to build a community of followers. For example,
if a baker posts about their bakery selection for the day and
a person takes time to ask a question, it's important to respond and
show the customer they are being heard. Be careful not to sound
too robotic and try to personalize responses whenever possible.
Create more carousel posts.
Of all Instagram post types, carousel posts receive the highest
engagement rate and offer bakers another way to diversify their
profile's content with up to 10 photos and/or videos in a single post.
For example, bakers can use carousels to give shoutouts to their
customers with a roundup of photos of happy customers.
STATEMENT OF OWNERSHIP, MANAGEMENT, and CIRCULATION
1. Publication Title: bake
2. Publication Number: 6407
3. Filing Date: September 24, 2021
4. Issue of Frequency: Bimonthly
5. Number of Issues Published Annually: 6
6. Annual Subscription Price: Free for Qualified/
$60 for Non-qualified
7. Complete Mailing Address of Known Office of Publication:
Sosland Companies Inc., 4801 Main St., Ste 650,
Kansas City, MO 64112-2513
8. Complete Mailing Address of Headquarters or General
Business Office of Publisher: Same as above
9. Full Names and Complete Mailing Addresses of Publisher,
Editor, and Managing Editor - Publisher: Troy Ashby,
Sosland Companies, Inc., 4801 Main St., Suite 650, Kansas
City, MO 64112-2513; Editor: John Unrein, same as above.
Managing editor: Andy Nelson, same as above.
10. Owner - Charles S. Sosland and L. Joshua Sosland, Sosland
Companies, Inc., 4801 Main St., Ste. 650, Kansas City, MO
64112-2513
11. Known Bondholders, Mortgagees, and Other Security
Holders Owning or Holding 1 Percent or More of Total
Amount of Bonds, Mortgages or Other Securities: None
12. Tax Status: Not applicable
13. Publication Title: bake
14. Issue Date for Circulation Data Below: September/October 2021
15. Extent and Nature of Circulation
Average
No. Copies of
Published
a. Total Number of Copies (Net press run)
b. Legitimate Paid and/or Requested Distribution
(1) Outside-County Paid/ Paid/Requested Mail
Subscriptions Stated on PS Form 3541.
(2) In-County Paid/Requested Mail Subscriptions
Stated on PS Form 3541
(4) Requested Copies Distributed by Other
Classes Mailed Through the USPS
c. Total Paid and/or Requested Circulation
[Sum of 15b 1, 2, 3 & 4]
d. Nonrequested Distribution (By Mail and Outside the Mail)
(1) Outside County Nonrequested Copies
Stated on PS Form 3541
16,553
11,615
(3) Sales Through Dealers and Carriers, Street Vendors,
Counter Sales, and Other Non-USPS Paid Distribution 228
11,842
3,677
Filing Date
15,680
No. Copies Single Issue
Each Issue
During Preceding Nearest to
12 Months
12,131
212
12,343
2,642
(include Sample copies, requests Over 3 years old, Requests induced by a
Premium, Bulk Sales and Requests including Association Requests, Names
obtained from Business Directories, Lists and other sources)
(2) In-County Nonrequested Copies Stated on PS 3541 (include Sample Copies,
Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and
Requests Including Association Requests, Names obtained from Business
Directories, Lists, and other sources)
(3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail
(e.g. First-Class Mail, Nonrequestor Copies Mailed in excess of 10% Limited Mailed
at Standard Mail or Package Services Rates)
(4) Nonrequested Copies Distributed Outside the Mail (include
Pickup Stands, Trade Shows, Showrooms and Other Sources) 119
e. Total Nonrequested Distribution
(Sum of 15d (1), (2), and (3)
f. Total Distribution (Sum of 15c and 15e)
g. Copies not Distributed
h. Total (Sum of 15f and 15g)
i. Percent Paid and/or Requested Circulation
16. Electronic Copy Circulation
a. Requested and Paid Electronic Copies
b. Total Requested and Paid Print Copies
(Line 15c) + Requested/Paid Electronic
Copies (Line 16a)
c. Total Requested Copy Distribution (Line 15f)
+ Requested/Paid Electronic Copies (Line 16a)
d. Percent Paid and/or Requested Circulation
(Both Print & Electronic Copies)
(16b divided by 16c x 100)
3,796
15,638
915
16,553
76%
918
12,760
16,556
77%
19
2,661
15,004
676
15,680
82%
1,308
13,651
16,312
84%
I certify that 50% of all my distributed copies (electronic and print) are legitimate
requests or paid copies.
17. Publication of Statement of Ownership for a Requester Publication is
required and will be printed in the November/December 2021 issue of this
publicatiion
18. Michael Barbee, Audience Development Director - Date 9/24/2021
I certify that all information furnished on this form is true and complete. I
understand that anyone who furnishes false or misleading information on this
form or who omits material or information requested on the form may be subject
to criminal sanctions (including fines and imprisonment) and/or civil sanctions
(including civil penalties).
DAWN FOODS
CAKENOMICS - November/December 2021

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