Adding Up Meat's Value Equation - Corbion 2024 - 1

Adding Up Meat's
Value Equation
Innovations Deliver on Key Factors of Freshness,
Affordability, and Sustainability
N
ot that long ago, the term " value "
connoted price. Although budget is
still top of mind among consumers and
manufacturers - especially coming off high
inflation - value has steadily expanded to
encompass more factors in the purchase and
consumption of products, including meat.
Recent market studies bear out the evolving
value proposition. The 2024 U.S. Grocery
Shopper Trends report from FMI - The Food
Industry Association affirms that value is
more broadly interpreted, noting that today's
shoppers define the concept to include the
dimensions of quality, relevance, experience
and convenience. Nearly half (47%) of shoppers
say that those attributes have become more
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Adding Up Meat's Value Equation - Corbion 2024

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Adding Up Meat's Value Equation - Corbion 2024 - 1
Adding Up Meat's Value Equation - Corbion 2024 - 2
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Adding Up Meat's Value Equation - Corbion 2024 - 6
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