Weight Loss, Category Gains - Corbion 2024 - 4

especially when it comes to package
sustainability, " said Megan Passman,
Global Insights Manager at Corbion.
If consumers are eyeing smaller pack
" While the content of marketing
messages will, of course, vary
by product and company, meat
and poultry brands in general
can benefit by emphasizing high
protein levels and the health
benefits of their products.
Highlighting the convenience and
versatility of different package
sizes is also an effective approach
to increasing visibility and,
ultimately, customer satisfaction. "
- Sophia Simecka, Corbion
sizes and portions, they are also keeping a
lookout for messaging about how products
fit into a lifestyle that includes GLP1
medications for weight loss and
Type 2 diabetes control. Corbion's
survey reveals that the top three
influential claims for today's
consumers include the use of " real "
ingredients, a high or good source
of protein, and a high fiber content.
As consumers become more
knowledgeable and discerning,
meat and poultry companies should
provide them with both the products
and information they seek. Sharing
how offerings fit with different
or new dietary habits is crucial in
attracting and retaining consumers.
In addition to providing clear nutrition
and size information on packaging and in

Weight Loss, Category Gains - Corbion 2024

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