Donut Nation, Dawn -- 2022 - 12

Get ready for
National Donut Month
October is National Donut Month
- truly the most popular month
for donuts across the country. Get
customers excited early and all
season long with special signage
and menu offerings.
Fall is a fantastic season for
National Donut Month and Limited
Time Offers (LTOs). Feature local
fruits, highlight cultural flavors
and combine with fall colors or
Halloween themes to generate a
spooky, seasonal buzz.
National Donut Month is also an
exciting time to feature an LTO
new to your region - bring in a
donut, fritter or dessert popular
in another part of the country -
introduce your customers to mochi,
paczki, bomboloni or more!
Keep the momentum going after
October with weekly specials or
product highlights that generate
excitement, like Mochi Mondays
and Friday Fillings.
GENERATE LTO
EXCITEMENT
Amp up the flavors! Go a little over
the top with flavor combos and
additions. Offer special packaging
to showcase your creations - make
it special and consumers will pay
more for it. Consider a monthly
program - but be prepared to pivot
if challenges with skilled labor or
ingredient shortages arise.
SEASONAL FLAVORS AND
HOLIDAY & EVENT TIE-INS
are the most important
aspect of an LTO1
ELEVATE OLD FASHIONED
Old fashioned donuts are ontrend
and are a great option for
a monthly LTO. Offer different
flavors of batter and glaze -
amp up one flavor by adding to
both, like a double lemon old
fashioned. Try a popular flavor
combination like strawberry
lemonade (a strawberry old
fashioned with lemon glaze).
75%
of those LTOs last for one month or less
to maintain seasonal relevance and
" Try it before it's gone " 1
LTO Inspiration for Fall
Cranberry Orange Fritter
Toffee Bacon Sticky Buns
Salted Caramel Old Fashion
Bourbon Caramel
Pecan Donut Holes
Caramel Apple Donut
Autumn Pumpkin Donut
Discover true donut partnership by contacting Dawn
at 1-800-292-1362 or at dawnfoods.com/donuts
1 Datassential LTO Keynote July 2022
© 2022 Dawn Foods Products, Inc.
http://www.dawnfoods.com/donuts
Donut Nation, Dawn -- 2022

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