Dairy Processing - April 2021 - 10

" In five years,
we expect
to have a
full line of
everyday
dairy items
available
nationwide. "
Diana Danoff, Green
Valley Creamery

demand for products that
offer functional benefits fitting
into these lifestyle choices, "
said Ridhi Barber, senior brand
manager for Babybel. " In fact,
48% of parents cite immune
health as the reason they give
children vitamins, minerals or
supplements, but less than 1% of
global food and drink launches
made immune system claims in
the two years prior to February
2020 - and we don't anticipate this consumer
need fading any time soon. "
In line with this trend, the company is
introducing the first functional products to its
line that offer an easy way for families to get the
added nutrients they are looking for in their diets.
" Our R&D team is always exploring new
innovations that can answer growing consumer
needs. This year, we are excited to launch
a new range of functional products under
Babybel called Babybel Plus+, " Ms. Barber
said. " Wrapped in our signature red wax,
Babybel Plus+ provides families the same taste
consumers already know and love, now with an
extra dose of 'good for you.' "
This range includes two varieties: Babybel

Plus+ Probiotic, which contains live and active
cultures of the LGG probiotics strain with
evidence to suggest immune health benefits
when consumed as a part of balanced diet and
healthy lifestyle; and Babybel Plus+ Vitamins,
which provide a source of Vitamins A and B12
- known to support eye health and metabolism,
respectively.
When asked how Bel Brands gets ahead of
emerging trends, especially in the health and
nutrition space, Ms. Barber said that every
innovation at Bel is rooted in consumer needs,
and the company's developers are always
exploring different innovative ideas.
" On average, our innovation lead times
are between 18 to 24 months, and for Babybel
Plus+, we accelerated our typical timeline
given that observed demand, which has only
exploded in the pandemic era, and is projected
to continue to increase in relevance, " she said.

LACTOSE-FREE FORECAST
There is an estimated 40 million people in this
country who are either lactose-intolerant or
lactose-sensitive. That's 12% of the population.
" It is an extremely diverse group with
people living from coast-to-coast, embedded
in any imaginable demographic or cultural

The Future of Alt-Dairy

©mizina - stock.adobe.com

According to information from Rockland, Md.-based
Packaged Facts, plant-based beverages are set
to comprise 40% of the total dairy and nondairy
beverage market by the end of 2021.

10 APR 2021 | DAIRYPROCESSING.COM


http://stock.adobe.com http://www.DAIRYPROCESSING.COM

Dairy Processing - April 2021

Table of Contents for the Digital Edition of Dairy Processing - April 2021

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