Dairy Processing - April 2021 - 53

" Consumers have said for a long time that they want more
sustainable packages, " Gonçalves said. " It was hard to translate
that in value, but it looks like it's picking up now. " .
Consumers' changing snacking habits also are affecting
packaging equipment. At Matrix/ProMach, Higgins reports
strong demand for snacks like cheese crisps and cheese curds
and said the company is helping processors make diversified
products while keeping up with the need for safety.
" Over the last two years we have made significant R&D
investments in the hygienic level of our machine, with
additional levels for meat and cheese processors, " he said,
citing features like open channel frames and passivated
stainless steel for washdown and materials that meet the
USDA 3-A standard for product contact surfaces.
At Multivac, the desire for single-serve packaging
has led to a greater use of the company's thermoforming
packaging machines.
" These packages can range from a low-cost flexible film
vacuum package for a single stick of string cheese to offering
the upscale protection of a rigid package for fragile product

like cubed cheese and even a customized multi-compartment
tray, " Uebele explained.
Opening features for these packages include peelable and
resealable film and " zig-zag " knife cutting for flexible film that
allows easy consumer access, he added.
Finally, customization and connectivity are propelling
packaging solutions for dairy snacks. Gonçalves at Tetra Pak
cited a digital printer that allows customers to be more flexible
with their campaigns and promotions, and the use of technologies
like QR codes on packages to better engage with consumers.
" Four or five years ago, everyone was concentrated on
getting the product to shelf, " he said. " Once the consumer
picked it up and bought it, there was more advertising and
promotion. That was the formula - whoever had more money
would win the game. Today, the journey is much longer and
we are seeing more specialized products and subcategories.
Value is coming in waves: different consumption occasions,
new products, offering a very specialized communication with
consumer and convenience with digital. Dairy needs to be in
all four phases. "



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Dairy Processing - April 2021

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