Dairy Processing - April 2021 - 67

industry embrace technology. We will undergo a digital
transformation in the coming months and beyond as
our industry increases its reliance on the usage of
data for specific business benefits: machine learning,
consumer insights, and supply chain integrity, for
example. Overall, technology will improve US dairy's
efficiency and have ripple effects in all facets of
operations, from sustainability to labor to innovative
dairy products.
4.	 People. We have long appreciated our workforce
and thought of our people as essential. But of course,
" essential " took on a whole new meaning in 2020. As the
pandemic unfolded, IDFA collaborated with its members
and other organizations to ensure that our dedicated
employees received necessary status and safeguards to
keep our farms and processing plants going. It's clear
we need appropriate processes in place to ensure we
are ready for emergencies and disruptions in the future.
Elsewhere, through our IDFA People Strategy, we are
leading efforts to elevate our people through programs
like our NexGen Leadership, Women in Dairy and HR
Leaders initiatives. We are working with our members
to be at the forefront of diversity, equity and inclusion
efforts to make sure we attract, keep and develop people
for sustained industry strength.

Michael Dykes, chief
executive officer and
president, International
Dairy Foods Association.
Also bear in mind we
currently find ourselves under a new
administration with many objectives that pose high stakes for
US dairy. We'll need people across the industry, including IDFA
members, to engage in strategic advocacy so our legislators,
both urban and rural, hear our needs loud and clear.
Personally, I look to the future with excitement. We are in
position to drive positive change and innovation. Every day I am
impressed by the creative solutions being introduced across the
country and hope that we can implement them on a much larger
scale moving forward. And, as 2020 demonstrated, our industry,
its companies, and its people are incredibly resilient.
Beyond the challenges it presented, COVID-19 has helped inform
our vision for the road ahead. In order for us to bring this vision to
life, we'll have to work together. So long as we stop defending and
start questioning, I know we'll emerge stronger than ever.
The International Dairy Foods Association (IDFA),
based in Washington, D.C., represents the nation's dairy
manufacturing and marketing industry, which supports
more than 3 million jobs.
DAIRYPROCESSING.COM | APR 2021 67



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Dairy Processing - April 2021

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