Dairy Processing - April 2021 - 8

emphasis
oni
Dairy processors are getting out ahead of emerging
trends with a focus on health and nutrition.
by Pamela Accetta Smith | pasmith@sosland.com

A

s a more profound disquiet over one's
immunity has driven more interest in
the consumption of functional foods
and beverages, wellness has become an even
higher priority to some consumers due to
COVID-19.
Even though consumers are spending a lot
more time at home these days, their choices in
dairy are reflecting a deeper concern for health
and nutrition like never before.
According to Midwest Dairy's Q4 SWOT analysis
report*, processors are staying ahead of the
game in the good-for-you category by helping
consumers maintain a healthy nutrition plan by
marketing dairy's health benefits. What's more,

is that while dairy provided consumers with a
sense of comfort through the unpredictability of
2020, highlighting dairy's wellness benefits when
things start getting back to normal will become
even more important for the category to stand
out in a competitive market.
One processor that is getting ahead of
the game in the health and wellness arena is
Chicago-based Bel Brands USA, subsidiary
of the Bel Group, and makers of famed and
beloved brand Babybel.
" In the past year, interest in immunity
health has certainly spiked, but even prior
to the pandemic, we saw an increase in the
importance of holistic wellness and consumer

©mizina - stock.adobe.com

In an effort to serve
the broadest base
of lactose-intolerant
people, Green Valley
Creamery recently
launched a full line
of affordable and
accessible products,
including kefir, sour
cream, cream cheese
and butter.

8 APR 2021 | DAIRYPROCESSING.COM



http://stock.adobe.com http://www.DAIRYPROCESSING.COM

Dairy Processing - April 2021

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Dairy Processing - April 2021 - 1
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