Dairy Processing - December 2021 - 26

Bel Brands actively
promotes sustainable
farming, including
responsible dairy
production to help
drive a sustainable
and regenerative
agriculture industry.
cups were made available nationally in early
2021, following new branding and product
reformulation in 2020.
" They are designed for the consumer
on-the-go, fitting perfectly into cup holders (and
hands) as an ideal companion for commuting,
road trips, or a quick errand, " Maher said. " The
Laughing Cow & Go pairs the brand's creamy
dippable cheese with crunchy breadsticks,
providing five grams of protein and a good
source of calcium, at only 140 calories. "
Bel's leading entertaining cheese brand,
Boursin, expanded its product
line to include Boursin DairyFree
Cheese Spread Alternative
Garlic & Herbs - created to
meet flexitarian food trends and
evolving consumer demands.
In 2021, the company also
introduced its first completely
plant-based cheese brand,
Nurishh - placing Bel Brands
USA among the first traditional cheese
companies to add plant-based cheeses to its
product portfolio.
" Guided by Bel's French cheesemaking
expertise, Nurishh strikes the balance of
genuine cheesy taste, meltability, and comfort,
with plant-based benefits. The product is
available in slices and shreds in six varieties, "
Maher said.
THE FUTURE OF CHEESE
Maher said Bel Brands USA has the ability to
set the tone for the future of the cheese industry
Serving the Community
Bel Brands USA is uniquely involved
in the community in which
it serves.
" With our U.S. headquarters
based in Chicago, we're proud
to support and engage with our
community through a number of
efforts and initiatives, especially
during COVID-19, " said Simone
Esubi, senior manager - corporate
communications and external affairs,
Bel Brands USA. " While this
was a burgeoning time for Bel's
portfolio of products, we used the
moment to influence social impact
and give back to local communities
in need of support. "
To combat
the impacts
of
COVID-19 in Chicago, Bel Brands
USA provided monetary and product
donations to organizations feeding
neighbors in need, including the
Greater Chicago Food Depository,
GENYOUth's " For School's Sake "
26 DEC 2021 | DAIRYPROCESSING.COM
initiative, MealsOnWheels Chicago,
and Northern Illinois Food Bank.
" We donated 10,000 cases of
our The Laughing Cow round boxes
of cheese to healthcare workers
at the Northwestern Memorial
Hospital, which delivered necessary
nourishment to our frontline
heroes, " Esubi said.
The company also provided
grants through the Boursin Restaurant
Support Program to help alleviate
the pressures felt by some of
Chicago's favorite restaurants that
were closed to indoor dining at the
height of the pandemic.
Through the Babybel Boom program,
the brand also supported
the joy of new babies born in 2020
while giving back to Baby2Baby
to help ensure babies and children
living in poverty have access to
basic essentials.
Bel Brands USA has also donated
$50,000 to the Museum of Science
and Industry to support its
employee salary relief efforts and
its " Science at Home " program
that offers engaging at-home science
experiments for children and
families.
In addition, the company has an
ongoing community partnership
with Gary Comer Youth Center in
support of their efforts to provide
education, college preparation,
career planning, and enrichment
efforts for underserved youth in
Chicago's South Side.
" Further, we've engaged in a
partnership since 2019 with Growing
Home, an organization whose
mission is
to provide access to
healthy food options, job skills
training, job placement, and life
planning skills to under-resourced
families in Chicago's Englewood
community, " Esubi said.
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Dairy Processing - December 2021

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