Dairy Processing - January/February 2022 - 10

and Baby Boomer parents when
it comes to the food and products
brought into the home. "
Gen Z is the
most racially and
ethnically diverse
generation to date,
which makes it this
cohort open and more
accepting of differences,
Warden said.
" For most, inclusivity
Product innovation
at Prairie Farms
Prairie Farms is always looking to stay on top of
current consumer trends.
" We are consistently making investments in
our plants and people that enable us to make
the dairy products that consumers tell us they
want to buy, " said Darin Copeland, public
relations manager at Prairie Farms. " We're lucky
to have a wide demographic of people that
consume our products. Our dairy products are
coveted and provide excellent value, versatility
and nutrition. "
The most recent examples of product innovation
at Prairie Farms include its 5-oz flavored cottage
cheese cups, 3.5-oz spreadable cream cheese
cups and premium small-batch ice cream pints.
Consumer focus groups show the snacking
category continues to grow with Americans, so
these innovations were developed with snacking
in mind, Copeland said.
" The award-winning cottage cheese cups are
packed with protein and come in a variety of
flavors that are sized perfectly for personalized
snacking, " he said. " The cream cheese spreads
are made with award-winning Neufchâtel cheese
and offer personalized snacking and great flavor
varieties, ranging from sweet to savory. "
Copeland said the premium small-batch ice
cream pints are made with simple ingredients and
offered in a variety of unique flavors that appeal
to consumer desires for indulgence.
" All of these products were developed in
reaction to consumer preferences for products
that offer unique flavors, quality, snackability and
value, " he said. " New products are always being
researched and developed here at Prairie Farms.
Stay tuned. "
10 JAN-FEB 2022 | DAIRYPROCESSING.COM
and fairness are key values and
drive much of their purpose, " she
said. " They also are passionate
about their causes, such as the
environment and animal care, and
they expect brands and industries to
feel the same way. "
Warden said dairy's sustainability
efforts are critical to this generation,
which expects producers to
continue making progress to
demonstrate dairy farming's
environmental efforts.
" Gen Z will purchase other
products and food alternatives if
they believe brands do not support
their values, " she said. " In fact, twothirds
of Gen Z already has changed
behaviors and purchases because of
perceived climate issues. "
CHECKOFF
The DMI-managed dairy checkoff
launched " Reset Yourself with
Dairy " this past October as a new
wave of its Undeniably Dairy
campaign. Its goal is to create
deeper connections between Gen
Z and dairy and give Gen Zers new
occasions to reach for dairy.
Reset Yourself with Dairy
reflects the integration of checkoffsupported
science, partnerships and
product innovation to secure the
next generation of dairy consumers
and ensure impact throughout their
lifetimes.
" The campaign is using a variety
Prairie Farms
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Dairy Processing - January/February 2022

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