Dairy Processing - January/February 2023 - 26
be included alongside so many great products, "
Gentine said.
When Sargento brings innovations to the
marketplace, Gentine said it certainly helps the
company, but also the entire category.
" So when you look at it, everybody is
ultimately working together to make it a more
successful overall category, " he said. " Beyond
the innovation, even just the millions upon
millions of dollars that we spend in building our
brand is also a benefit to the category overall,
because we're bringing awareness to the natural
cheese category and helping it thrive and grow
with consumers. "
LISTENING TO CONSUMERS
Gentine said that the company believes if it
continues to listen to the consumer, Sargento
is going to be able to have more successful
innovations in the marketplace.
" So we focus a lot of effort on really
understanding and listening to the consumer, "
he said.
Gentine said Sargento leverages outside
parties to help it assess and look at trends seen
in consumer behavior, not only in how they
consume food or the types of food that they're
consuming, but also what their interests are and
26 JAN-FEB 2023 | DAIRYPROCESSING.COM
how they engage with different media forms.
" It's really a holistic view of the consumer, "
he said. " We then use this information as a
foundation to then help develop concepts
through our innovation group and working with
our insights team. "
Take snacking for example.
" Everyone can relate to snacking. But 10, 15
years ago, snacking was there, but consumers
were still widely consuming breakfast, lunch
and dinner. And as the trends of snacking and
people eating smaller portions and grazing
throughout the day gained popularity, our team
took that insight and said, 'OK, how can we
further develop our snacking cheese category
beyond string cheese to address where the
consumer is going, which is not necessarily
just three meals a day, but things that get them
through the day?' "
Balanced Breaks were born out of that work,
Gentine said.
" It's been a great success. That insight
and trend was identified and validated with
consumers, " he said. " To be an innovative
company, you have to be willing to invest in the
right ideas. "
Sargento manufactures and markets a wide
variety of natural cheese products, including
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Dairy Processing - January/February 2023
Table of Contents for the Digital Edition of Dairy Processing - January/February 2023
Dairy Processing - January/February 2023 - Intro
Dairy Processing - January/February 2023 - 1
Dairy Processing - January/February 2023 - 2
Dairy Processing - January/February 2023 - 3
Dairy Processing - January/February 2023 - 4
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