Dairy Processing - July/August 2022 - 28

FLUID MILK
Value-based
messaging
Milk processors are investing in sustainability efforts.
W
hile many fluid milk processors are hopeful
the Food and Drug Administration (FDA) will
soon ban use of the word milk on plant-based
beverages, as its use violates the standard of identity for
milk that specifies it to be a " lacteal secretion, " other milk
processors are investing in efforts to showcase how cows' milk
may provide value to the consumer and to the planet. After all,
they learned during the pandemic, when fluid milk retail sales
experienced unprecedented growth after decades of decline,
that consumers appreciate milk and all it has to offer.
To continue to keep milk relevant with today's
planet-conscious consumers, processors are investing in
efforts to make a range of sustainability claims, everything
from touting their happy cows grazing on open pasture
to carbon neutral farm-to-home refrigerator practices to
improved recyclable packaging efforts.
Neutral Foods, Portland, Ore., is on a mission to reduce the
carbon footprint of agriculture. The company works with dairy
farmers to implement a number of strategies to drive down
the carbon emissions of milk. What can't be reduced is offset
through the purchase of carbon credits from US dairy farmers
who turn cow emissions into renewable energy.
28 JUL-AUG 2022 | DAIRYPROCESSING.COM
Clover Sonoma

http://www.DAIRYPROCESSING.COM

Dairy Processing - July/August 2022

Table of Contents for the Digital Edition of Dairy Processing - July/August 2022

Dairy Processing - July/August 2022 - Intro
Dairy Processing - July/August 2022 - 1
Dairy Processing - July/August 2022 - 2
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