Dairy Processing - July/August 2022 - 55

" These pints offer something
delicious for every member
of a household. "
Ben Van Leeuwen, Van Leeuwen Ice Cream
CATEGORY
INNOVATIONS
* Yasso continues to pioneer the snacking
category with the first-ever Frozen Greek
Yogurt Mochi. The poppable treats use
traditional rice dough to encompass chocolate,
mango, strawberry or vanilla frozen yogurt.
*
(bits of honeycomb in a vanilla base with a hot
honey swirl) and Planet Earth (blue spirulina and
matcha green tea cake). This summer the company
continued its relationship with Walmart with the
launch of five new limited-edition flavors. The
mashups included Grey Poupon with Salted Pretzels,
Honey Cornbread with Strawberry Jam and Espresso
Fior di Latte Chip.
" These pints offer something delicious for every
member of a household, whether they like their
desserts savory or sweet, " said Ben Van Leeuwen,
co-founder and chief executive officer.
Pints, indeed, are a powerful package in the frozen
desserts space. They command a premium and allow
International recipes, imported ingredients and
local sourcing and the use of upcycled ingredients,
is trending in the freezer. New Heritage Kulfi comes
in South Asian-inspired flavors such as Cardamom
Chai, Rosewater and Saffron.
* Wells Enterprises' new Blue Bunny Twist Cones
are sugar cones filled with two flavors of softserve
dairy dessert along with a ribbon of
either fudge or strawberry.
* Shock value is the name of the game for Van
Leeuwen. It all started when the company
teamed up with Kraft Heinz in 2021 to
produce macaroni and cheese ice cream. The
relationship continued this year with a mustard
and pretzel mashup.
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CONTACT US: Page & Pedersen International, Ltd.
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DAIRYPROCESSING.COM | JUL-AUG 2022 55

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Dairy Processing - July/August 2022

Table of Contents for the Digital Edition of Dairy Processing - July/August 2022

Dairy Processing - July/August 2022 - Intro
Dairy Processing - July/August 2022 - 1
Dairy Processing - July/August 2022 - 2
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