Dairy Processing -March/April 2022 - 36

PACKAGING
Wrapped
in performance
Innovations in cheese packaging combine requirements
for sustainability and optimal run speeds.
by Allison Gibeson | dairyprocessing@sosland.com
C
hallenges from supply chain bottlenecks to the
proliferation of end products on the market present
manufacturers of cheese packaging opportunities to
deliver innovative solutions for the complexities they face in
the marketplace today.
Sales of cheese products in the United States surged during
the pandemic to reach $28 billion in 2020 and an estimated $29
billion in 2021, according to Chicago-based market researchers
Mintel and IRI. Prior to the pandemic, the category spent
several years of sales in the range of $23 billion.
Despite forecasts for this growth to level off, the cheese
category is still expected to clear $25 billion in sales this
year and be stronger than it was before the pandemic. Postpandemic
consumers might look to cheese less as a recipe
ingredient going forward, but they will continue to look to the
category for a healthier snack option, per Mintel.
NEW PACKAGING ON THE MARKET
In this environment, cheese brands will need packaging
partners that can help them differentiate their various
snacking products on the market.
The newest cheese packaging innovation from Winnipeg,
Manitoba-based Winpak is its ReFresh product line, which
includes sustainable options in a predominately mono
material. These products have performance attributes similar
to Winpak's standard cheese packaging.
Darin Gregg, Winpak's dairy market director, said the
36 MAR-APR 2022 | DAIRYPROCESSING.COM
company has been investing significantly in cheese packaging.
This investment includes initiatives in forming and non-forming
structures, as well as vertical and horizontal structures.
The customer's packaging equipment also remains top-ofmind
during the development process for such products.
" It is not only important for these materials to be recycleready
and have lower greenhouse gas emissions compared
to standard structures, but it is also important for these
materials to run at production speeds on our customer's
existing packaging equipment, " Gregg said.
Travis Klug, marketing manager for dairy with Zurich,
Switzerland-based Amcor, said end consumers are looking for
portability and convenience functions
in cheese products that allow for
on-the-go eating, which includes
features such as easy opening and
reclosing.
Additionally, Klug said
retailers have added
grab-and-go sections to
their delis that offer prepackaged
bags of sliced
meats and cheeses that aid in
convenience by preventing
consumers from having to
wait in the deli line.
" This has created a
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Dairy Processing -March/April 2022

Table of Contents for the Digital Edition of Dairy Processing -March/April 2022

Dairy Processing -March/April 2022 - Intro
Dairy Processing -March/April 2022 - 1
Dairy Processing -March/April 2022 - 2
Dairy Processing -March/April 2022 - 3
Dairy Processing -March/April 2022 - 4
Dairy Processing -March/April 2022 - 5
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