Dairy Processing - May/June 2022 - 12

Almond milk
accounts for
59% of the
total plantbased
milk
alternative
category.
Plant-Based Foods
Association
their plant-based taste hang-ups and aim to
bring in the next wave of massive growth to the
plant-based category, " he said. " This requires
creating truly innovative and differentiated
products that meet those taste expectations and
provide a dairy-like experience - and we've
done just that with new Silk Nextmilk and So
Delicious Wondermilk. "
Danone North America is always researching
new formulations, ingredients and flavors
that might appeal to plant-based eaters and
flexitarians alike, in addition to keeping an eye
on consumer buying behavior and trends.
" As we work to alleviate consumer
skepticism toward plant-based products,
we're committed to continuously improving
our offerings by testing changes in sensory
experience, nutrition profile and agricultural
quality of our ingredients, " Starkey said.
There's a huge opportunity to close the gap
between traditional dairy and plant-based
beverage household penetration, Starkey said,
as 91% of households buy traditional dairy, while
43% of households buy plant-based beverages.
This presents a nearly 50% gap, and a big
opportunity to address consumer taste barriers
while growing the business.
Even as plant-based demand continues
to grow, Starkey said some consumers
remain skeptical about plant-based offerings,
specifically their taste and texture, with 53% of
people saying they wouldn't purchase plantbased
products because of taste.
" Helping consumers overcome their plantbased
taste hang-ups - and bringing in the
next wave of massive growth to the plant-based
category - was going to require creating truly
innovative and differentiated products that
meet those taste expectations and deliver on the
attributes of dairy, " Starkey said.
THE FUTURE
The plant-based segment is a big part of Danone
North America's future, Starkey said.
" With Silk and So Delicious Dairy Free
pioneering the category and maintaining
leadership, we know we can continue to find
ways to alleviate skepticism around plant-based
beverages, while also acknowledging that there's
room for both traditional dairy and dairy-free
alternatives in consumers' fridges, " he said. " You
may think plant-based beverage interest is only
fueled by strict vegans and vegetarians, but our
consumers are vegan, vegetarian, flexitarian or
just looking to lower their dairy intake, though
always looking for delicious options, whether
12 MAY-JUN 2022 | DAIRYPROCESSING.COM
Silk/Danone

http://www.DAIRYPROCESSING.COM

Dairy Processing - May/June 2022

Table of Contents for the Digital Edition of Dairy Processing - May/June 2022

Dairy Processing - May/June 2022 - Intro
Dairy Processing - May/June 2022 - 1
Dairy Processing - May/June 2022 - 2
Dairy Processing - May/June 2022 - 3
Dairy Processing - May/June 2022 - 4
Dairy Processing - May/June 2022 - 5
Dairy Processing - May/June 2022 - 6
Dairy Processing - May/June 2022 - 7
Dairy Processing - May/June 2022 - 8
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Dairy Processing - May/June 2022 - 11
Dairy Processing - May/June 2022 - 12
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