Dairy Processing - November/December 2022 - 23

" The pandemic renewed
consumer interest in the value
of organic, and, despite inflation,
they are seeing the value, "
Holm said. " It is a standard that
continues to signal trust at a time of
broader uncertainty. "
Consumer insights and research
are at the heart of innovation
efforts, helping Horizon Organic
identify the whitespace in the
marketplace and excite consumers,
he added.
" New products within the
identified category are designed to
meet a specific need-state for our
consumers, " he said. " We continue to
focus on delivering products that are
geared towards the whole family that
are focused on convenience, snacking,
wellbeing and sustainability, which are top
drivers for purchase in the category. "
One of Horizon Organic's most recent
innovations and product lines is Growing
Years - a line of milk and yogurt products
developed with pediatricians to identify key
nutrients. The products were introduced to
address the consumer need in a very specific
time in a child's life, which is the transition from
breastmilk or formula into traditional dairy milk.
" Every serving of Growing Years delivers
50 mg of DHA Omega-3, along with choline and
prebiotics, " Holm said. " Our whole lineup is
made with certified organic milk from pasture
raised cows. Horizon first launched DHA
Omega-3 Milk several years ago and continues
to focus on key nutrition for kids. It has been
great to expand upon this with Growing Years. "
Horizon Organic, Holm said, also recently
launched its organic dry whole milk - or
powdered milk, as some may refer to it.
" This product was launched at the start of
the pandemic, when consumers were looking
for options that had a longer shelf life and
convenience while providing wholesome
nutrition, " he said. " Horizon Organic dry whole
milk is produced under the same organic
standards as our organic fluid milk: no GMOs;
no antibiotics; no added hormones; no toxic and
persistent pesticides; and the humane treatment
of cows. Plus, it has 50% more calcium than
typical whole milk in every delicious serving. "
22 NOV-DEC 2022 | DAIRYPROCESSING.COM
Horizon Organic
http://www.DAIRYPROCESSING.COM

Dairy Processing - November/December 2022

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