Dairy Processing - November/December 2022 - 31

FORMULATIONS
Seventy-five percent of the surveyed
population reported being very or
somewhat familiar with probiotics,
with 48% of respondents consuming
probiotics daily or almost daily,
whether in supplements or in other
foods. Despite reported awareness,
there is a range of misconceptions
about probiotics. For example, 47% of
consumers agreed or somewhat agreed
to the incorrect statement that all dairy
yogurts contain probiotics, when in fact
most contain live cultures but not all
plant-based dairy, including culturing systems that contain
both starter cultures and probiotics.
Earlier this year, Chr. Hansen published results from a
global survey deployed in 16 countries around the world to
gauge consumer awareness of probiotics and their potential
benefits. The data was collected in 2021 and results reflect
a strong interest in learning more about probiotics among
consumers worldwide, signaling a new chapter for market
trends and a valuable opportunity for players in the global
food industry, according to Henrickson. In total, 16,000 people
participated in the survey.
contain probiotic cultures.
Survey results suggest that probiotic consumption is
driven by an interest in their functional benefits, with 50%
of respondents familiar or very familiar with the term gut
microbiome. Consumers are most interested in information
regarding health benefits and information that helps them
identify the probiotic strains to select.
" The results of our survey highlight the importance of
consumer education and encourage continuing efforts to
work with the industry to provide this education, " said Lars
Bredmose, senior director of commercial development in
food cultures and enzymes. " At Chr. Hansen, we have worked
to develop probiotic strain logos and trademarks that our
customers may use to strengthen the credibility of their food
with the world's most-documented probiotics. "
The discipline of probiotic research is active. With
increased consumer awareness and interest, probiotic
suppliers anticipate new microbiome-supporting solutions for
the active nutrition space.
" We're continually identifying microbial strains to support
consumers' goals, and help brands easily incorporate these
solutions into convenient offerings, such as on-the-go dairybased
and plant-based beverages and yogurts, " DuBow said.
This includes the company's Bifidobacterium animalis
subsp. lactis CECT8145 strain (BPL1), which was introduced
at the beginning of 2020 and targets metabolic health. More
recently, ADM introduced Bifidobacterium longum subsp.
longum CECT7347 (ES1), which is supported by early clinical
studies for markers associated with gut health.
" In human and in vitro trials, ES1 has shown potential to
have positive effects on the gut barrier integrity, " DuBow said.
" Additionally, emerging preliminary evidence suggests ES1
may help support gastrointestinal health in gluten-sensitive
individuals, along with potential digestion and overall gut
function support. As a lactic acid bacterial strain, ES1 can
be incorporated into dairy and plant-based dairy alternative
products, including yogurt and frozen treats. "
30 NOV-DEC 2022 | DAIRYPROCESSING.COM
Chobani, Beneo
http://www.DAIRYPROCESSING.COM

Dairy Processing - November/December 2022

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