Dairy Processing - September 2021 - 34

OPERATIONS
FULL SPEED
ahead
The pandemic didn't slow the roll
out of new product innovations.
by Allison Gibeson | dairyprocessing@sosland.com
W
hile the pandemic brought unique challenges in
bringing new products to market, Rod Hogan,
vice president of new business development
with Sargento, said the worst thing they could have done
would have been to take their foot off the gas pedal from an
innovation standpoint.
THE NEW PRODUCT PIPELINE
Hogan said early in the pandemic was a difficult time for new
product development as consumers weren't shopping for new
products, and companies weren't thinking about bringing new
products to market.
Catherine Fox, vice president of dairy foods marketing at
Land O'Lakes, said innovation took on a new meaning early
in the pandemic as it was less about product innovation and
more about the ingenuity of the team.
" Fast forward to today, and there is still just a lot of
ambiguity, a lot of unknowns in the environment that make
companies somewhat hesitant to think about innovation, "
Hogan said.
Hogan said the key now is determining what new
consumer trends and behaviors are here to stay. He said
companies have been looking at whether it is better to invest
in their base business or if they want to make investments in
new products. Despite it all, he said Sargento still continued
with innovation during the pandemic.
" Whatever coming out of the COVID environment looked
like, we wanted to make sure we were building our innovation
pipeline, " Hogan said.
To this end, Hogan said Sargento has recently introduced
a creamery line of shredded and sliced cheeses. These
products have a touch of cream in them and are designed
34 SEP 2021 | DAIRYPROCESSING.COM
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Dairy Processing - September 2021

Table of Contents for the Digital Edition of Dairy Processing - September 2021

Dairy Processing - September 2021 - Intro
Dairy Processing - September 2021 - 1
Dairy Processing - September 2021 - 2
Dairy Processing - September 2021 - 3
Dairy Processing - September 2021 - 4
Dairy Processing - September 2021 - 5
Dairy Processing - September 2021 - 6
Dairy Processing - September 2021 - 7
Dairy Processing - September 2021 - 8
Dairy Processing - September 2021 - 9
Dairy Processing - September 2021 - 10
Dairy Processing - September 2021 - 11
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Dairy Processing - September 2021 - 14
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Dairy Processing - September 2021 - 20
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