Edlong - Growing Your Plant-Based Business - 3

Developing Flavor
Every manufacturer knows that the plantbased
food and beverage market is hot,
with rapid flavor innovation and demand
constantly growing.
Profitable Profiles
With the global cheese market worth tens of
billions of dollars, getting the nuanced taste
profile right is critical to a product's success.
" The myriad of differences in profiles mean
that personal preference plays a large role.
Your idea of the perfect Cheddar may be
completely different from mine, " Schultz
says. " So, when we are doing project work
here at Edlong, we can't stress enough the
importance of having a target taste profile in
mind for our flavorists to replicate. "
In addition, regional profiles can vary widely:
what someone considers a Cheddar may
not be a Cheddar profile at all. In fact, it may
not even contain one. Further reason for
customers to have an ideal profile in mind
from the start of the process, urges Schultz.
" If there is a specific product in the
marketplace the customer would like their
product to taste like, it is extremely helpful
for the Edlong team to know that prior to
working on development, so we can more
quickly get to the right solution, " Schultz
says.
This is also why it is very important to use the
correct terminology when communicating,
Laura Enriquez, Edlong's Master Scientist of
Strategic Applications, adds. " We try to dig
as much as possible into what exactly they
need and want up front to increase speed
to market for our customers. Having a target
product in mind will help us tremendously to
achieve the results needed. "
" It really is an exciting time for the sector, "
Schultz says. " However, it may surprise
many that - despite our long ties to
dairy - we have actually been doing nondairy
dairy taste for over 40 years. Over
70 percent of our current product line
contains no dairy whatsoever, and some
of our truest dairy profiles are non-dairy,
which makes us a perfect fit for the plantbased
market. "

Edlong - Growing Your Plant-Based Business

Table of Contents for the Digital Edition of Edlong - Growing Your Plant-Based Business

Edlong - Growing Your Plant-Based Business - 1
Edlong - Growing Your Plant-Based Business - 2
Edlong - Growing Your Plant-Based Business - 3
Edlong - Growing Your Plant-Based Business - 4
Edlong - Growing Your Plant-Based Business - 5
Edlong - Growing Your Plant-Based Business - 6
https://www.nxtbook.com/sosland/edlong/edlong-growing-your-plant-based-business
https://www.nxtbook.com/sosland/edlong/2020_08_01
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