Food Business News - June 7, 2011 - (Page 71)

BEVERAGEBUSINESSNEWS Bottled water volume, market share grew in 2010 ALEXANDRIA, VA. — Consumption of bottled water increased by 3.5% in 2010 after declines in consumption during 2008 and 2009 due to economic conditions, according to the Beverage Marketing Corp. The bottled water category’s overall share of the liquid refreshment beverages market grew slightly to 30%, up from approximately 29.2% in 2009. “The recessionary state of the U.S. economy was the primary cause of the decreases registered in 2008 and 2009,” said John Rodman, editorial director for the B.M.C. “Although bottled water has often been linked to tap water, bottled water actually achieved its market position by luring consumers away from other packaged beverages perceived as less wholesome than bottled water.” In 2010, total bottled water consumption increased to 8.75 billion gallons, up from June 7, 2011 Study recommends children should ELK GROVE VILLAGE, ILL. — The VILLAGE ILL American Academy of Pediatrics (A.A.P.) is recommending children and adolescents never consume energy drinks because of the potential health risks posed by the stimulants the beverages contain, and that children and adolescents restrict the consumption of carbohydratecontaining sports drinks to decrease the risk of becoming overweight or obese. The report — “Sports drinks and energy drinks for children and adolescents: Are they appropriate?” — was published in the June 2011 issue of the research journal Pediatrics. “There is a lot of confusion about sports drinks and energy drinks, and adolescents are often unaware of the differences in these products,” said Marcie Beth Schneider, a member of the A.A.P. committee on nutrition and co-author of the report. “Some kids are drinking energy drinks — containing large amounts of caffeine — when their goal is simply to rehydrate after exercise. This means they are ingesting large amounts of caffeine and other stimulants, which can be dangerous.” In response to the report, Maureen Storey, senior vice-president of science policy for the American Beverage Association, said, “We agree with the authors that sports drinks and energy drinks are very different beverage choices, and as such, should be assessed and marketed differently and to different audiences. In fact, we support the American Academy of Pediatrics’ position that there is a need to improve the education of children, adolescents and their parents on the differences between the two. “Sports drinks have a long history of scientific scientific research showing their benefits benefits for hydration, which is necessary for overall health and wellness. These functional beverage products contain electrolytes and were created to help athletes and other active people hydrate before, during and after exercise. As with all foods and beverages, they should be consumed in moderation. “Energy drinks are non-alcoholic beverages that are specifically marketed with an energizing effect and a unique combination of characterizing ingredients. While their ingredients and labeling comply fully with all regulatory requirements, they are not intended for young consumers.” Holly J. Benjamin, a member of the A.A.P. executive committee and a coauthor of the report, said sports drinks, which contain carbohydrates, minerals and electrolytes are intended to replace water and electrolytes lost through sweating during exercise. While noting that sports drinks may be helpful for young athletes engaged in prolonged physical activities, she added that they are unnecessary on the sports field or the school lunch room. “For most children engaging in routine physical activity, plain water is best,” she said. The report’s authors also noted that caffeine, the most popular stimulant used in energy drinks, has been linked to a number of harmful health effects in children, including effects on the neurologic and cardiovascular systems. “Energy drinks are never appropriate for children or adolescents,” said Dr. Schneider and Dr. Benjamin. “In general, caffeine-containing beverages, including soda, should be avoided.” BBN 8.45 billion gallons in 2009. Per capita consumption increased 2.6% in 2010, with the average person consuming 28.3 gallons during the year. “While economic times are still tough for many, the consumption of healthy bottled water continues to be a part of their lifestyle,” said Joe Doss, president and chief executive officer of the International Bottled Water Association. “Even during the past two slow economic years, bottled water consumption decreased less than most other major beverage categories. The steady market share increase we now are experiencing is because consumers are choosing safe, high-quality bottled water over other packaged beverages.” BBN June 7, 2011 FOODBUSINESS NEWS ® 71

Table of Contents for the Digital Edition of Food Business News - June 7, 2011

Food Business News - June 7, 2011
House bill cuts food safety funding
Enhancing water’s value
Wet weather muddies corn outlook
Web Contents
Editorial - Quest for ‘whole truth’ on food prices in France
MyPlate steps up in simple fashion
Breaking down MyPlate by food groups
Lawmakers look to halt sale of Lazy Cakes
McCormick to enter joint venture in India
Cal Pacifi c acquires SunOpta frozen fruit assets
Cargill Kitchen Solutions expanding in Iowa
F.M.I. hires new v.p. of food safety programs
Sealed Air to acquire Diversey for $4.3 billion
AdvancePierre Foods buys Barber Foods
Cargill acquires German chocolate business
Calavo to buy Renaissance Food Group
U.S. Foodservice acquires Great Western Meats
Clear sailing for Hain
Seneca Foods earnings down sharply in 2011
April red meat production down 4% from year ago
Sbarro now exploring alternatives to bankruptcy plan
Sherman Miller promoted to c.o.o. at Cal-Maine Foods
Nestle Health Science to acquire pharmaceutical maker
Emerging markets propel Heinz’s fi scal 2011 earnings
U.S.D.A. lowers cooking temp for some meat cuts
Campbell Soup focusing on volume sales, brand building
Buyout fi rm to acquire California Pizza Kitchen
Sanderson Farms suffers second-quarter loss
Wet weather muddies corn outlook
House bill cuts food safety funding
House panel seeks reduction in W.I.C. funding in fiscal 2012
Seeking middle market opportunities
Clear and concise
Ingredient solutions help keep it simple
Identifying natural partners for stevia
$tevia $upplier$ $eek profi t$ through international growth
Brain health for baby boomers
Bottled water volume, market share grew in 2010
Study recommends children should avoid energy, sports drinks
V8 introduces energy beverages
Smucker, Starbucks raising coffee prices
Nestle launches Aguas Frescas bottled beverage
Jamba introduces coconut water-based beverages
Enhancing water’s value
Gluten-free grains momentum
Balance Bar adds Café line
Pasta Prima launches two ravioli lines
Land O’Frost debuts Wrap Kit
Franz introduces artisan bread
Kraft launches Newtons Fruit Thins
Farley’s & Sathers adds ‘Splashers’
Häagen-Dazs introduces 2011 flavors
Mars updates Kudos granola bar line
Lifting of Russian export ban pressures world wheat market
Ingredient Markets
Packaging formats focus on convenience
Technology enables ultrasonic sealing
Ingredient’s small size aids in salt reduction
AKFP now offers arrowroot starch, pea starch
Tate & Lyle to resume U.S. sucralose production
Non-dairy ingredients achieve pareve certifi cation
Ad Index
Food Business in the News

Food Business News - June 7, 2011