Food Business News - October 11, 2011 - 32

Ingredient Innovations

Whole grain product acceptance in schools may depend on taste, appearance, cost and a definition

W

hole grain products face a series of tests to enter school meal programs and stay there. An economical price may help gain entry, but to avoid ending up in the trash, they must also pass appearance and taste tests among students. Also, meeting a “whole grain rich” definition has become pivotal, and the food industry is trying to figure out the definition itself. The proposed rule “Nutrition Standards in the National School Lunch and School Breakfast Programs” published Jan. 13 in the Federal Register states, “Upon implementation of the final rule, half of the grains offered during the school week must be whole grain rich. Two years post-implementation

of the final rule, all grains offered during the school week must be whole grain rich.” The proposed rule says, “Whole grains are (1) grain foods whose ingredients are whole grains only (100% whole grains) or (2) whole grain ingredients, such as rye flour, and whole wheat flour” and “whole grain rich foods may contain less than 100% whole grains but, generally, contain at least 51% whole grains.” Jessica Wellnitz, senior food technologist for the bakery technology team of Minneapolis-based Cargill, said, “There is definitely a lot of confusion around that — whole grain rich. We define whole grain rich as 51% of the grain ingredients in the product are whole grains. That’s definitely getting confused with 51% of the product itself, which is really difficult to do in bakery.” The Whole Grains Council, Boston, said the new rule should take a cue from an Institute of Medicine report on

school meals. The I.O.M. report said for a food to be whole grain rich, it must be 8 grams of whole grain per serving or more. The Whole Grains Council, in an April 8 letter to the Food and Nutrition Service of the U.S. Department of Agriculture, said, “The I.O.M. report’s standard of 8 grams is not clearly re-iterated

Foundation, on April 13 sent comments about the proposed rule to the U.S.D.A.’s F.N.S. The comments focused on the benefits of enriched grains in the diet and the need for a whole grain rich definition. “We support defining ‘whole grains’ as those foods containing a minimum 5 to 8 grams of whole grain ingredients per serving or a

T There is definitely a lot of confusion around that — whole grain rich. arou .
— Jessica Wellnitz, senior food technologist for the bakery technology team of Cargill
i th proposed school f d d h l food in the rules, and we would urge that this standard be clarified and reinstated, either in the final regulation and/or in the accompanying guidance and food buying guide.” A group of 10 grain industry organizations, including the American Bakers Association and the Grain Foods d t d ith h l i product made with whole grain as the first grain ingredient in the ingredient listing,” the group said. “Based on feedback from our members, this is a realistic and attainable amount that most, if not all, whole grain products currently available on the market can already achieve.” Jon Ford, segment sales

32

FOODBUSINESS NEWS

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October 11, 2011



Food Business News - October 11, 2011

Table of Contents for the Digital Edition of Food Business News - October 11, 2011

Food Business News - October 11, 2011
Yum! Brands income up 7% on international strength
Beverage Business News - Coca-Cola’s North American strategy
Market Analysis - Where did that corn come from?
Editorial - Feed demand shifts underscore food stability
Hain acquires Europe’s Best frozen fruit and vegetable business
U.S.D.A. raises refined sugar import quota
Hershey, Ferrero ink warehouse and distribution alliance
Bimbo says D.O.J. talks on Sara Lee ‘in final stage’
Friendly’s ice cream files for Chapter 11
Heart association enhancing Heart-Check mark program
Ralcorp completes acquisition of Sara Lee’s U.S. refrigerated dough business
Jim Hyatt to lead Church’s Chicken
Mars and Fairtrade form agreement
American Dietetic Association to change name
The N.R.A.’s Restaurant index declines again in August
Yum! Brands income up 7% on international strength
Investors to acquire Long John Silver’s, A&W
Coca-Cola to invest $3 billion more in Russia
U.S.D.A. unveils MiPlato, Spanish-language food icon
Consumer attitudes about nutrition hold steady
Higher feed costs crimp Cal-Maine earnings
F.A.O.’s Food Price Index declines in September
Cost increases pressure earnings at McCormick & Co.
F.D.A. announces retail food safety action plan
Entrance exam
New Product Trends - Citrus Flavor Fusion
Beverage Business News - Noah’s updates sparkling spring water line
Beverage Business News - Southern Comfort, Tabasco introduce beverage
Beverage Business News - Beverages taking the role of food ingredients on food service menus
Beverage Business News - TIC debuts guar gum replacement for instant beverages
Beverage Business News - D.P.S. puts its faith in flavors
Beverage Business News - InterBev trade show acquired by NürnbergMesse
Beverage Business News - Bottled water business starting to recover
Beverage Business News - SunOpta to expand non-dairy beverage capabilities
New Food Products - Green Giant adds pasta to Fresh Steamers line
New Food Products - Inventure, Nathan’s Famous introduce licensed brand
New Food Products - Sadler’s introduces Texas Barbeque
New Food Products - Liberty Orchards introduces Orchard Bar
New Food Products - Heinz Dip & Squeeze hits retail shelves
New Food Products - Yoplait adds new fruit and yogurt smoothie
New Food Products - Uncle Charley’s expands product line
New Food Products - Orville Redenbacher’s adds seasoning packets to popcorn
INGREDIENT MARKET TRENDS - Statistics Canada confirms record canola crop
Ingredient Markets
Supplier Innovations and News - Danisco launches natural antifungal blend
Supplier Innovations and News - Summit Hill patents grill flavor technology
Supplier Innovations and News - Frutarom buys U.S. flavor company
Supplier Innovations and News - Takasago center to focus on savory
Supplier Innovations and News - LycoRed positions focus on business development
Supplier Innovations and News - Compounds destroy E. coli, other bacteria in research
Supplier Innovations and News - Kerry to buy Cargill flavor company
Classifieds
Marketplace
Ad Index
Food Business in the News
Food Business News - October 11, 2011 - Market Analysis - Where did that corn come from?
Food Business News - October 11, 2011 - 2
Food Business News - October 11, 2011 - 3
Food Business News - October 11, 2011 - 4
Food Business News - October 11, 2011 - 5
Food Business News - October 11, 2011 - 6
Food Business News - October 11, 2011 - 7
Food Business News - October 11, 2011 - 8
Food Business News - October 11, 2011 - Editorial - Feed demand shifts underscore food stability
Food Business News - October 11, 2011 - U.S.D.A. raises refined sugar import quota
Food Business News - October 11, 2011 - Bimbo says D.O.J. talks on Sara Lee ‘in final stage’
Food Business News - October 11, 2011 - Friendly’s ice cream files for Chapter 11
Food Business News - October 11, 2011 - Heart association enhancing Heart-Check mark program
Food Business News - October 11, 2011 - Jim Hyatt to lead Church’s Chicken
Food Business News - October 11, 2011 - American Dietetic Association to change name
Food Business News - October 11, 2011 - The N.R.A.’s Restaurant index declines again in August
Food Business News - October 11, 2011 - 17
Food Business News - October 11, 2011 - Investors to acquire Long John Silver’s, A&W
Food Business News - October 11, 2011 - U.S.D.A. unveils MiPlato, Spanish-language food icon
Food Business News - October 11, 2011 - Higher feed costs crimp Cal-Maine earnings
Food Business News - October 11, 2011 - 21
Food Business News - October 11, 2011 - F.A.O.’s Food Price Index declines in September
Food Business News - October 11, 2011 - 23
Food Business News - October 11, 2011 - Cost increases pressure earnings at McCormick & Co.
Food Business News - October 11, 2011 - 25
Food Business News - October 11, 2011 - F.D.A. announces retail food safety action plan
Food Business News - October 11, 2011 - 27
Food Business News - October 11, 2011 - 28
Food Business News - October 11, 2011 - 29
Food Business News - October 11, 2011 - 30
Food Business News - October 11, 2011 - 31
Food Business News - October 11, 2011 - Entrance exam
Food Business News - October 11, 2011 - 33
Food Business News - October 11, 2011 - 34
Food Business News - October 11, 2011 - 35
Food Business News - October 11, 2011 - 36
Food Business News - October 11, 2011 - 37
Food Business News - October 11, 2011 - New Product Trends - Citrus Flavor Fusion
Food Business News - October 11, 2011 - 39
Food Business News - October 11, 2011 - 40
Food Business News - October 11, 2011 - Beverage Business News - Southern Comfort, Tabasco introduce beverage
Food Business News - October 11, 2011 - 42
Food Business News - October 11, 2011 - 43
Food Business News - October 11, 2011 - Beverage Business News - TIC debuts guar gum replacement for instant beverages
Food Business News - October 11, 2011 - 45
Food Business News - October 11, 2011 - Beverage Business News - InterBev trade show acquired by NürnbergMesse
Food Business News - October 11, 2011 - Beverage Business News - SunOpta to expand non-dairy beverage capabilities
Food Business News - October 11, 2011 - 48
Food Business News - October 11, 2011 - 49
Food Business News - October 11, 2011 - New Food Products - Liberty Orchards introduces Orchard Bar
Food Business News - October 11, 2011 - 51
Food Business News - October 11, 2011 - New Food Products - Yoplait adds new fruit and yogurt smoothie
Food Business News - October 11, 2011 - New Food Products - Orville Redenbacher’s adds seasoning packets to popcorn
Food Business News - October 11, 2011 - INGREDIENT MARKET TRENDS - Statistics Canada confirms record canola crop
Food Business News - October 11, 2011 - Ingredient Markets
Food Business News - October 11, 2011 - 56
Food Business News - October 11, 2011 - 57
Food Business News - October 11, 2011 - 58
Food Business News - October 11, 2011 - 59
Food Business News - October 11, 2011 - 60
Food Business News - October 11, 2011 - 61
Food Business News - October 11, 2011 - 62
Food Business News - October 11, 2011 - Supplier Innovations and News - Frutarom buys U.S. flavor company
Food Business News - October 11, 2011 - Supplier Innovations and News - Kerry to buy Cargill flavor company
Food Business News - October 11, 2011 - Classifieds
Food Business News - October 11, 2011 - 66
Food Business News - October 11, 2011 - Marketplace
Food Business News - October 11, 2011 - 68
Food Business News - October 11, 2011 - Ad Index
Food Business News - October 11, 2011 - Food Business in the News
Food Business News - October 11, 2011 - 71
Food Business News - October 11, 2011 - 72
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