Food Business News - December 4, 2012 - 42

New Food Products

Snack company unveils chia line of products
WILSON, CONN. — The LesserEvil Brand Snack Co. has introduced Chia Crisps, a line of snacks made using chia seeds. The snacks are available in four flavors: southern barbecue, feta and black olive, dill pickle, and jalapeño white cheddar. The company said a line of popcorn to be called Chia Pop will be introduced in the future and feature flavors such as white cheddar, butter, chili pepper and garlic, and sea salt and cracked pepper. Both products will be available in 4-oz and 6-oz size bags and have a suggested retail price of $3.79. FBN

Weight Watchers introduces red velvet crème cakes

JACKSON, MICH. — Weight Watchers International has added to its sweet baked foods line with the launch of red velvet crème cakes. Each pre-portioned cake has 90 calories and a Weight Watchers PointsPlus value of 2. Other products in the sweet baked goods line include chocolate, lemon and carrot crème cakes, as well as chocolate brownies, coffee cake, cookies and muffins. The red velvet crème cakes have a suggested retail price of $3.49. The cakes are made by Jackson-based Dawn Food Products. FBN

Hain Celestial debuts relaxation shot
BOULDER, COLO. — The Hain Celestial Group, through its Celestial Seasonings brand, has introduced Sleepytime Snooz, a beverage shot designed to help consumers fall asleep more easily. “Research shows that nearly three out of four adults regularly struggle to get a good night’s sleep,” said Blake Waltrip, vice-president and chief marketing officer with Celestial Seasonings. “With our brand’s credibility in the relaxation category and the popularity of our Sleepytime product line, it makes sense for Celestial Seasonings to offer a safe and effective natural sleep aid to help consumers get the quality sleep they need.” The shots are packaged in 2.5-oz bottles and available in three flavors: berry, peach and lemon ginger. The new products are currently available at Wal-Mart Stores, Inc. nationwide. FBN

Balance Bar adds dark chocolate line

VALHALLA, N.Y. — The Balance Bar Co. is introducing the Balance Bar Dark line that features three varieties in dark chocolate crunch, dark chocolate coconut, and dark chocolate peanut flavors. The line is currently available on the drugstores.com web site and will be available at retail outlets nationally in the beginning of 2013, according to the company. The bars are high protein, gluten-free and contain 4 grams of fiber. The cocoa used to make the bars in the dark line is certified Rainforest Alliance. “The new dark line is a perfect blend of what consumers are telling us they want, a delicious small meal-replacement or healthy energy snack bar made in a way that they can feel good about on every level,” said Peter Wilson, president and chief executive officer of the company. Each bar has a suggested retail price of $1.49 through drugstores.com. FBN

FOODBUSINESS NEWS

December 4, 2012

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Food Business News - December 4, 2012

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